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Christmas Parlour Games
Christmas parlour games are fun, relaxing, group-involving games played indoors in a cozy sitting room. They are competitive, yet scoring is rarely important. A hearty pat on the back for a game well played is usually the best reward. One of...
Donnavinci Plus Size Clothing - Expensive, But Worth The Price
Donnavinci plus size clothing has been in vogue for a very long time and business is getting better. This company realized that a portion of the market was getting overlooked in today’s market and that was the African American women that not only go...
It is Raining this Morning
It’s raining! I woke up this morning and it was raining, not a startling fact in itself but for a brief instant my life flashed up strong as if viewable on a giant TV screen on the ceiling above my head! It’s raining, it’s 7.30am, my wife and baby...
Make Your Wedding Rings Unique
You're in the market for your wedding rings. You've put alot of thought into them, and you don't want the plain bands everyone else is wearing. You want something different, more unique. Here's some ideas to toss around. You can have custom bands...
Parenting Secrets Revealed
What educators, instructors, and coaches don’t want you to know about the pressures facing youngsters in performance activities. Learn the truth revealing the turmoil families may encounter when kids are “pushed to perform” in competitive endeavors....
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The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
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