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How To Get Thousands Of Dollars Worth Of Free Publicity on Radio
Baseball great Reggie Jackson, who often got more
publicity than he wanted, once said, "The media are
like birds on a wire. When one flies, they all fly."
Everyone in the media monitors everyone else, because
NO ONE wants to miss anything or leave the impression
they're falling behind current events.
You can use that competitive spirit to build a free
publicity machine for yourself. Especially on radio.
How to get attention the first time requires a whole
separate article (I have one on our website), but
here's what you do to get producers and talk show hosts
to love you--and to invite you back often.
***Be available. When former HUD Secretary Henry
Cisneros was a San Antonio City Councilman, he could
always be found on short notice. When a guest canceled
at the last minute, many a frantic host breathed easier
when they saw Henry's beat up old Volkswagen pulling
into the station lot just before airtime. No wonder
Cisneros later became one of the most popular mayors in
San Antonio history.
***Speak Your Mind. Radio hosts LOVE guests who have
the courage to be controversial. "Dr. Laura" was
originally scheduled to be a one-time guest on an LA
radio station some years ago, but she was so engaging
and fearless, she got
invited back again and again. Of
course, now she has her own syndicated show.
***Use Your Imagination--and the vast resources of the
internet. Got a spaghetti dinner coming up at your
church that you want to plug on the air? Are you
wondering just how you give a spaghetti dinner some
radio "sex appeal?"
"Go to the internet," says veteran morning drive
personality Sonny Melendrez. "Look up spaghetti. Talk
about the history of spaghetti on the air. Keep your
tongue firmly planted in your cheek, and make up
whatever you want. Look up food jokes. Church jokes.
Put it to work for you in a fun way."
And don't worry, you'll get your chance to give
important details...date, time, place phone numbers,
etc...
Do these things and you'll be amazed how often you're
invited back...and how often you start getting
invitations from other stations. Remember what Reggie
Jackson said about "birds on a wire." Keep that in
mind, and you'll soar to new heights as a popular radio
guest.
About the Author
During his 31 year broadcasting career, George's
TV reports have appeared on ABC, NBC, CBS, ESPN.
George offers a free 7-day mini course to anyone who
subscribes to his free weekly ezine,. Register at
http://www.publicitygoldmine.com/ea
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