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Advertising and PR
What Is The Difference Between Advertising and PR?
Advertising and PR are two different functions, however, many business do not know the difference. Since spending your advertising budget and your PR budget effectively is crucial, how can you...
Market Your Book on Manhattan's Museum Mile
We tend to think of books in museum shops as only art books and monographs. A visit to Manhattan’s Miracle Mile on Fifth Avenue between 82nd and 105th Streets proves otherwise. www.ny.com/museums/mile.html. The charming museum shop at el Museo...
Navigating Advertising Avenues
www.motivatedentrepreneur.com Advertising & Public Relations Navigating Advertising Avenues By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting So we are sitting at a large round table with a mess of scribbled notes, thoughts,...
Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a...
www.allactiontrade.com .. Business credit report
go >> http://www.allactiontrade.com Products & Services of Largest B2B trade portal, allactiontrade.com. Various Sections of www.AllActionTrade.com like, b2b trade offers, global trade leads, b2b auctions, b2b exhibitions, b2b forums, etc. ...
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The World Has Changed. What is a Sales Professional to Do?
We have all been confronted with dramatic change in the last year. We are all confronted with new challenges. So, as a sales professional, what do you do now?
Recognize the Positives
Recent traumatic events have caused most everyone to reassess their priorities. Most of us have asked ourselves, “What’s important?” This is a positive development. While we are all inclined to return to our old patterns, going through this questioning process causes us all to expand our horizons. We are reminded that nothing is certain … or permanent. This leads to a strong reminder that current opportunities will not last forever.
Why is this important to you as a sale professional? This can lead to an increased sense of urgency – one of your strongest sales allies.
Deal with the Fear
The sudden and unexpected changes we have all experienced may well evoke some fear. It is important to be aware of the fear, both in you and your customers.
Positioning your product or service as something that can reduce the fear will serve you well. Keep this in mind in your sales process.
As far as the fear you may be experiencing, the important step is to accept that it is there. There is nothing wrong with being frightened. It is healthy and normal. But it is vital that you be honest with yourself by acknowledging the fear.
Although I am a professional skydiver with over 1,700 skydives, I am often quite frightened before a challenging exhibition jump. To keep the fear from controlling me and hampering my performance, I have learned
to accept its presence.
I know this works from personal experience in successfully pursuing goals like a skydiving World Record. NASA has verified this method of fear management through controlled studies of astronauts.
If you find you are significantly distracted and having difficulty concentrating because of the terrorist attacks or continuing threats, you may want to seek assistance. There is no shame in taking care of yourself. The only shame is in significantly hampering your performance by not seeking it. You would not expect your car to function well after a major accident. Similarly, after the trauma we all have experienced in the last year, it may be time to treat yourself to some “service.”
Focus on Your Goals
And finally, keep your goals in focus. If you need to revise your goals – do. They need to be relevant. But keep them foremost in your mind. By keeping focused on your personal and professional goals, you will keep yourself on track. And there is another benefit. You will be undermining the goals of those who would love nothing more than for us to lose touch with our greatness – as individuals and as a country.
© Jim McCormick 2002
About the Author
Jim McCormick is an MBA, speaker, author and professional skydiver. He draws on his experiences in earning a skydiving World Record and parachuting to the North Pole to help people effectively deal with fear and take the critical risks that lead to improved personal and organizational performance. More information is available at www.TakeRisks.com.
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