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Informative Articles

Creating a Show Stand for Your Small Business
Taking space at an exhibition or show could not be simpler. Decide how much floor area you want (or can afford), create a stand and staff it. Then sit back and watch the leads and sales flood in. It sounds easy, doesn’t it? Of course, there is...
Seven Ways To Put Show Biz Into Your Tradeshow
The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business. In today's marketplace, consumers are drawn by...
So you've done the hard work and got your sales leads - why does it all go wrong from here?
Managing sales leads to deliver results So you've done the hard work and got a stream of qualified sales leads - why does it all go wrong from here? After much gnashing of teeth and hours spent justifying the investment and calculating...
Trade Show Marketing - Getting Prepared for the Big Event
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud...
Using Marketing PR to Promote Your Business
Public Relations is an important marketing tool, and should be considered carefully. It is a way of connecting with your customers, suppliers and distributors. The objectives of Marketing PR are to build awareness, raise your profile and build...
 
 
 
Exhibition Product Demonstartion Tips

Exhibitions and trade shows are the ideal occasion to launch new products and demonstrate them to your visitors. You spent a great deal of time and money on your stand to launch a new product how do you make sure the demonstration goes smoothly.

What are the main benefits of your product. What problem will it solve for your clients? Once you have established this how can you demonstrate this feature in 3 minutes or less? Come up with a few ideas then test them. Which works best? What will impress the customer the most but also be easily repeatable with the minimum chance of it going wrong.

You must have seen product demonstrations go wrong. It can happen but the best way to avoid it is keep the demonstration simple and test it over and over again before the show.

Once you’re at the show

 


run through the demonstration again before visitors start to turn up. Also consider having a back up product, just in case!

The best demonstrations are appealing visually, simple and often hands on. Giving the prospect the chance to try the product themselves can be the deal clincher.

Problems can happen so have a contingency plan rather than struggling on. Planning Prevents Poor Performance!

If you found this article useful vist my blog for more exhibition hints and tips http://exhibitionguide.blogspot.com/

About The Author

Tim Fuller CEO of www.discountdisplays.co.uk a leading supplier of displays and graphics for exhibitions and trade shows.