|
|
|
10 Elements Every Direct Mail Piece Should Have
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want: 1. A clear, bold...
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them. My advice...
Eight Common Direct Mail Mistakes.
Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most...
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be. If you’re mailing to 100,000 people, putting your...
Google Adwords vs. Direct Mail
We recently ran a test to see whether Google Adwords could outpower traditional direct mail advertising. Here is how we did it. We created a new Adwords campaign choosing a few of our favorite targeted keywords, mainly keywords such as “small...
Need New Direct Mail Donors? Look For These Three Qualities For Fundraising Letter Success.
New donors are a lot closer than you may think. And persuading
them to make that vital first donation need not be as hard--or
as expensive--as acquiring them in other ways.
But before you rent a list of names or drop anything in...
Self-mailers in B2B Direct Mail: Advantages and Disadvantages
Business-to-business direct mail marketers have learned through
testing that a letter in an envelope will usually generate more
sales and pull more inquiries than a self-mailer will.
Why is that? And on what occasions are you wise to use...
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable Asset A mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a...
Three Cost-effective Ways To Use Direct Mail
Two of direct mail's biggest benefits are:
- Its pinpoint targeting ability
- Its ability to deliver a full and complete sales presentation of any length
This makes direct mail a highly effective way to repeatedly expose your prospect to...
Using Direct Mail to Improve Business
Direct mail continues to be a very targeted and effective way to market to customers. It's far more likely to be read than e-mail promotions. Especially when coupled with offers, such as coupons, the medium can be a very cost effective method of...
|
|
| |
|
|
|
|
|
|
Thirteen Point Checklist For Direct Mail
Thirteen Point Checklist For Direct Mail
by: Larry Brophy
http://findmorebuyers.com
This checklist will help you make certain your Direct Mail
has every chance of outstanding success:
1. Look at your Direct Mail as your recipient will look at it. Pretend you are they.
2. Remember your primary objective. What do YOU want your prospect, your customer to do?
3. Do your #1., #2. and #3. benefits "hit" your reader right between the eyes? Make sure they do!
4. Does your Direct Mail package "flow"? Does it look like it all goes together? Like it was planned!
5. Does your package encourage your reader to open it NOW? At once? Immediately? Before they do another thing?
6. Do you see the letter first? Since 2/3rds of your audience, if they are interested in what you offer, will
make a decision based on your letter - make certain your letter is in the envelope where it is easily found.
7. Does your letter address the needs of the prospect, the customer? Is it written with the reader in mind? If there are no needs, there will be no sale. Make certain you address your readers needs.
8. Does your brochure "demonstrate" the benefits of doing business with you? With pictures, illustrations, charts and graphs -- do you tell your complete story?
9. Do the graphics through-out your Direct Mail package support the copy?
Do they make the copy more readable? Do
they make it better? As television "improves" the script from radio, so Direct Mail graphics must make the copy better.
10. Does your reply device include a summary of your full story? Does your card, fax-back form, application, sign-up sheet, coupon say everything? So your reader knows what they are suppose to do next?
11. Have you made your very best offer? Do you have a reason for your reader to reply...now!? And is it pointedly clear?
12. Is it easy to reply now? The easier you make it the more likely you are to gain a response. Give options on how to respond; phone, fax, E-mail, walk-in, drive-through, computer, mail it...every possible option.
13. If YOU are the recipient mentioned in #1 of this list...what would YOU do with your Direct Mail? Would you respond? If so, why? If not, why not?
Answer these questions honestly and bluntly. If you don't like the answers, don't mail it. Change it. Successful
Direct Mail takes practice - but it's well worth it!
About the Author
Larry Brophy has helped thousands of businesses find more
buyers for their products and services the past 20+ years.
He's the resident webmaster at: http://findmorebuyers.com,
your TOP source of targeted sales leads.
Read additional marketing articles by Larry Brophy at
http://findmorebuyers.com/page.cfm/15
|
|
|
|
|
|