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3 Inside Secrets To Making You Richer Using Direct Mail
Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to. And even if you...
Direct Mail Advertising; Email Is Not Like Postal Mail.
____________________________________________________________ Publication Guidelines: You may use this article as long as the byline, resource box, and links remain intact. If the article does not fit your Web site/newsletter guidelines, please...
Direct Mail Marketing Now As Easy As Email
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new...
How to Introduce a New Product Using B2B Direct Mail Lead Generation
How do you generate sales leads with B2B direct mail when your product is not only new but also changes the category?
I am talking about the challenge being faced by Steve, a subscriber to Alan Sharpe's B2B Direct Mail Tactics newsletter. Here is...
In B2B Direct Mail Lead Generation, Work Backwards
Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards.
Before you write a single line of copy or design a single element of your direct mail package, sit down with the sales people...
Increase your direct mail response rates with freebies.
Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate. Here’s an example of what I mean. Your cost per lead is the money you...
"Internet Direct Mail Is Different: 14 Things To Remember"
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media and print media present different hurdles in achieving this...
Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.
However, marketers need to respect that online media and print media present different hurdles in achieving this...
Making Direct Mail Work for Small Businesses
If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and...
Reach Wealthy Prospects With Direct Mail Marketing And A Good List.
Do you need to reach wealthy prospects using direct mail? Then
work on your list. Who you mail to (your list) is the single
most important thing that determines your success.
There are two main ways to target affluent buyers: where...
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Reach Wealthy Prospects With Direct Mail Marketing And A Good List.
Do you need to reach wealthy prospects using direct mail? Then
work on your list. Who you mail to (your list) is the single
most important thing that determines your success.
There are two main ways to target affluent buyers: where they
abide, and what they buy.
Where they abide
Every area of the country has places where the wealthy
congregate. The affluent are concentrated in cities (London, New
York, Toronto) neighbourhoods (Knightsbridge, London, Manhattan,
New York and Yorkville, Toronto) and streets (Cadogan Square,
London, Park Lane, New York, Yorkville Avenue, Toronto. Reaching
the wealthy by city is too expensive. Reaching them by
neighbourhood or street makes more sense.
One disadvantage of targeting the wealthy by neighbourhood is
that you do not know if people on your list want or need what
you are selling. All that you have is a good hunch that they can
afford it (because some people who live in wealthy
neighbourhoods only appear wealthy, and cannot actually afford
to live there).
The best place to look for lists of wealthy neighbourhoods is a
list broker. List brokers will show you the breakdown of the
wealthy neighbourhoods you want to target. Affluent Austin, for
example (www.affluentaustin.com), claims to have data on the top
50,000 most affluent homes in Greater Austin, Texas. Their data
card lets you target your mailing by zip code, neighbourhood
name or number of households. It looks like this:
78610 Creedmoor 9
78613 Cedar Park 117
78734 Lakeway 2,643
So you could target the
78610 zip code and reach 9 homes. Or you
could target the Cedar Park neighbourhood and reach 117. Or you
could ask the list broker to name the zip codes and
neighbourhoods that had the most households, and Lakeway, zip
78734, would be near the top of the list.
If you are needing to reach wealthy buyers in the United States,
try these top list brokers:
Dun & Bradstreet www.dnb.com
Experian www.experian.com
InfoUSA www.infousa.com
What they buy
Another way to reach affluent prospects with direct mail is to
find lists of people who already buy what you are selling, or
something like it.
Selling yachts? Rent a list of boat/yacht owners from the
government department that issues boat licenses.
Selling yachts to people on Mercer Island, Washington State?
Rent the mailing list of subscribers to Yacht Magazine and
select only those readers who live on or near Mercer Island.
Selling yachts to newcomers to Mercer Island, Washington State?
Rent the names of new home owners on the island or recent movers
to the island.
About the author:
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ABOUT THE AUTHOR
Alan Sharpe is a business-to-business direct mail copywriter and
lead generation specialist who helps business owners and
marketing managers generate leads, close sales and retain
customers using business-to-business direct mail marketing.
Learn more about his creative direct mail writing services and
sign up for free weekly tips like this at www.sharpecopy.com.
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