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3 Inside Secrets To Making You Richer Using Direct Mail
Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to. And even if you...
B2B Direct Mail Lists: Ask These Questions Before Renting.
If the most important part of any business-to-business direct
mail package is the list, how can you be sure that you have a
good list before you drop your money (and your reputation) in
the mailbox? Answer: Ask the right questions before you...
Cost Effective Ways to Use Direct Mail
Cost Effective Ways to Use Direct Mail to Increase Investor
Leads
Direct mail is able to offer highly targeted, detailed sales
information to a large audience quickly and effectively.
Therefore, sending direct mail pieces to your investor...
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are. Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can’t just cover the important points in...
Direct Mail --- The Followup Letter
Everyone know the importance of the sales letter. But many people fail to use one of the most critical elements of direct mail --- the followup letter.
Everyone knows to send out the sales letter. Most everyone knows to put in a reply card for...
Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary...
Increase Direct Mail Response Rates (And Revenue) By Segmenting Your List.
If you want to increase revenue using direct mail, you have two
options: sell more to the customers you have, or find new
customers and sell to them. The tricky part is knowing how to do
that.
I recommend that you start by segmenting...
Increase your direct mail response rates with freebies.
Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate. Here’s an example of what I mean. Your cost per lead is the money you...
Is your direct mail missing these key features?
Welcome to the world of direct mail! Chances are you’ve seen direct mail just about every day in your mailbox. This has proven to be an effective form of marketing, and one that you should seriously consider. As with other avenues of...
Using Direct Mail Promotion to Build On-Line Traffic
There are many effective on-line promotion techniques. Everyone¹s using them. In fact, they are being used so much some are becoming less effective. It¹s getting more difficult to break through all the on-line advertising clutter and build your...
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Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.
- feature a wacky photograph
- use a photo of your product in an unusual setting
- make an outrageous (but true) claim
- state your unique selling promise in an intriguing way
- present your prospect's problem (the one that your product or service solves) in a compelling way
- ask a provocative question, and put the answer on Side B
- feature a short quiz that stimulates interest in what you are selling
- just be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")
- quote someone famous saying something profound about your product or service
- quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."
- show a before and after photograph
- show a photo of your product in action
- feature a series of photos that demonstrate your product in action
- ask a question that includes a blank, like this ___________, which the reader fills in
- borrow credibility with a photo of a famous person using your product
- show a customer using
your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
- show a photograph of the postcard sender, and include a personal message from that person, in quotes
- create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
- present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
- demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge
- dramatize your product with a close up photo of an unusual part
- design your postcard to look like a high-end invitation
- ask a "true or false" question that is answered on the other side (eventually)
- make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
- whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn the card over and continue reading
About the Author
About the author
Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Sign up for free weekly tips like this at
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