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Cost Effective Ways to Use Direct Mail
Cost Effective Ways to Use Direct Mail to Increase Investor
Leads
Direct mail is able to offer highly targeted, detailed sales
information to a large audience quickly and effectively.
Therefore, sending direct mail pieces to your investor...
Direct Mail
A simplisitic look at direct mail and what to expect.
Where does junkmail come from? Junkmail is the result of businesses sending out advertisements to a select group of people in the hope that at least a small portion of those people will...
Direct Mail - For Small Businesses
We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organisations send out so called junk mail - because it works! I dump most of my junk mail just like...
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail,...
For Direct Mail Lead Generation Success, Clone Your Best Customers.
I don't relish being proven wrong. But a while back I sat down
to discover who my best clients were. I wanted to increase my
revenues. I figured that the best way to do that was to discover
who my best clients were and to then go after more firms...
Manufacturers Shift Marketing Budget Away from Direct Mail in since 2009
Marketing Budget Shifts Away from Direct Mail in since 2009 for Manufacturers
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in since 2009. Statistically significant...
Need New Direct Mail Donors? Look For These Three Qualities For Fundraising Letter Success.
New donors are a lot closer than you may think. And persuading
them to make that vital first donation need not be as hard--or
as expensive--as acquiring them in other ways.
But before you rent a list of names or drop anything in...
Quick, Helpful Tips for Direct Mail
Make Your Offer Irresistible - All good copywriters will tell you, the secret to great copy is to make it impossible to say "No"! Find the Good in Everything - Rather than try to hide negative sides to your product, try making them known with a...
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each...
Using Internet Direct Mail To Increase Your Company’s Profits
“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet Direct Mail. ...
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How to get prospects to open your direct mail envelopes.
In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas.
1. Unusual colours
Keep your mailing envelopes the same size and weight, just change the colour from white to something different or more daring.
2. Odd size or shape
Send your message in a jumbo-size envelope. Or in a square envelope. Or send your message in a tiny envelope. Just remember that your envelope has to conform to postal regulations for size and shape, and fit through a normal mailbox.
3. Personalization
Put your prospect’s name right on the front of the envelope, perhaps in the form of a question: “Hey, Alan, know who offers the lowest interest rates?”
4. Cartoon
Speaking of personalization, put a cartoon on the front of your envelope, and put your prospect’s name in the caption (so that one of the cartoon characters is using your prospect’s
name in what they are saying).
5. Teaser
Ask a provocative question, give a compelling statistic, feature a gripping photo or use another device that intrigues your prospect and motivates them to open your envelope to satisfy their curiosity.
6. Go plain
Sometimes just a plain old #10 envelope works as well as anything else. IBM discovered in tests that they increased their response dramatically just by putting their logo in the top left hand corner of the envelope. You may increase the number of people who open your envelope by not using your logo, or not mentioning your company name, just your return address.
The secret to irresistible envelopes is creativity and testing. Be as imaginative as you can, and then test your hunches in the marketplace. May you discover many winners!
About the Author
Alan Sharpe is a business-to-business direct mail copywriter
and lead generation consultant who helps high-tech firms
attract new clients using creative, cost-effective direct mail.
Subscribe to "Sharpe & Direct," his weekly newsletter, at
www.sharpecopy.com
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