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7 Secrets to Winning the Direct Mail Game
If you want to find lots of new customers, here's seven things you'll want to be sure to check before you mail the first piece.
1. Look at your direct mail as your recipient will look at it.
This is much easier to say than to do. To create...
Avoid Direct Mail Suicide: Life Saving Insights
Keep your direct mail from going directly to the trash can by
sending a postcard magnet mailer. Stand out from the
competition, get long term quality exposure and increase sales
with one powerful, affordable product.
On their 10 year...
Avoid Direct Mail Suicide with Postcard Magnet Mailers
Keep your direct mail from going directly to the trash can by sending a postcard magnet mailer. Stand out from the competition, get long term quality exposure and increase sales with one powerful, affordable product.
On their 10 year...
B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring.
Is Direct Mail Useless for DMers?
Is direct mail useless at helping direct mail businesses
generate leads?
That's the question I was asked last week by a reader of Alan
Sharpe's B2B Direct Mail Tactics newsletter. Here is her...
Direct Mail
Direct Mail The web is a most versatile and often misused medium for direct marketing. In this email, I will share tips and techniques to make the web a major advertising tool for your sales and marketing efforts. Do you have a website? A Web...
Direct Mail Deadlines: How To Use Them Effectively
Giving your prospect a deadline for ordering, particularly when that deadline is a date and not simply a period of days ("Order within the next 30 days"), will outpull mailings with no deadline almost every time.
But you need to be cautious about...
Direct Mail Envelope Tips For Successful B2B Lead Generation
In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That's because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or pitch...
Direct Mail Marketing
Using direct mail marketing should be a part of your business,
whether it is an offline or online business. Established
companies can use their existing client list to use as a base of
mail marketing. Alerting your current customers to...
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? ...
Direct Mail Marketing Now As Easy As Email
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new...
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Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.
If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to individual prospects.
Say you sell gardening supplies, and driving to work one day you notice a home with a lovely garden, but dying roses. You find out who the owner is and send her a letter complimenting her on her wonderful garden, along with tips on rose care. Or, you meet a prospect at a business networking function. You get back to the office and send out a letter referencing your conversation and outlining what your business can do for his.
But unlike direct mail, you don’t ask for a response.
Instead, tell the recipient that you’ll be calling in about a week to talk about how you can help them. Then follow up with that phone call.
Now, instead of a mass mailing, you have a personal contact and the beginnings of a relationship. This kind of letter will have double or even triple the response rate of a typical mass mailing. Sure, it’s more time consuming, but that fact is what makes it work so well.
So what are you waiting for? Get personal!
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.
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