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Direct Mail Formats: How to Choose the Right One
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends. The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail...
Direct Mail Response Rates Low? Eliminate these Mistakes
Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response. LIST You are mailing to people who are never likely to buy You are...
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail,...
In B2B Direct Mail Lead Generation, Work Backwards
Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards.
Before you write a single line of copy or design a single element of your direct mail package, sit down with the sales people...
Increase Direct Mail Response Rates (And Revenue) By Segmenting Your List.
If you want to increase revenue using direct mail, you have two
options: sell more to the customers you have, or find new
customers and sell to them. The tricky part is knowing how to do
that.
I recommend that you start by segmenting...
"Internet Direct Mail Is Different: 14 Things To Remember"
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media and print media present different hurdles in achieving this...
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some...
Postcard direct mail marketing tips and ideas
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that...
Real Estate Marketing, Do You Use Direct Mail?
Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. However, you level of success in lead...
Writing direct mail that really, really works
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer’s association is...
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Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?
Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:
1. How do you obtain new customers or clients?
2. How do you get your existing customers to come back for more?
Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.
The postcard—direct marketing’s secret weapon…
One of the simplest and most cost-effective forms of direct mail marketing is the POSTCARD. Because postcards work so well they can be considered one of the key small business marketing strategies.
"I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards.
Not only did it save me money on the cost of printing, but it saved me the hassle of having to prepare the mailings.
Feedback has been very positive from our clients and the leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!" Kerry Fuller, Realty Executives
Direct mail marketing strategies…
To get new customers all you need to do is:
1.Get their identities (mailing lists do this).
2.Reach them (direct mail does this).
3.Attract their attention and get your message across (post cards do this perfectly—you don’t have to open them!).
4.Get them
to contact you. (Your mailing piece, letter or, preferably, post card, will do that if it’s well designed and written.)
5.The rest is up to your ability to sell.
To get your existing customers to come back for more all you need to do is:
1.Keep accurate records of your customers (anyone who has ever bought anything from you) in a database and keep it current.
2.Send them frequent mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep contacting them. Tell them about new products or services. Get them to respond.
3.Obviously you have to deliver excellent service or a great product. You will get results with these marketing techniques even if you don’t deliver good service or a great product, but it won’t last long and you won’t be able to maintain it.
4.Remember, the size of your customer base and the number of mailings to it determines how much income you make. Fact.
So, do it correctly and you cannot fail.
About the Author
Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.
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