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Avoid Direct Mail Suicide with Postcard Magnet Mailers
Keep your direct mail from going directly to the trash can by sending a postcard magnet mailer. Stand out from the competition, get long term quality exposure and increase sales with one powerful, affordable product.
On their 10 year...
Direct Mail Envelope Tips For Successful B2B Lead Generation
In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That's because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or pitch...
Direct Mail Formats: How to Choose the Right One
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends. The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail...
For Direct Mail Lead Generation Success, Clone Your Best Customers.
I don't relish being proven wrong. But a while back I sat down
to discover who my best clients were. I wanted to increase my
revenues. I figured that the best way to do that was to discover
who my best clients were and to then go after more firms...
Is your direct mail missing these key features?
Welcome to the world of direct mail! Chances are you’ve seen direct mail just about every day in your mailbox. This has proven to be an effective form of marketing, and one that you should seriously consider. As with other avenues of...
Making Direct Mail Work for Small Businesses
If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and...
Paper Direct Mail Is Not Dead
I recently witnessed a conversation about the “death” of paper direct mail due to the “life” of web presence and blogs. I’m not exactly sure why, but someone seems to declare the “death” of a marketing technique every few months…I guess that’s how...
Real Estate Marketing -- How To Measure Your Direct Mail Success
Eugene Schwartz, author of Breakthrough Advertising, said it best: "There are no answers in direct mail except test answers. You don’t know whether something will work until you test it. And you cannot predict test results based on past...
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing,...
Thirteen Point Checklist For Direct Mail
Thirteen Point Checklist For Direct Mail by: Larry Brophy http://findmorebuyers.com This checklist will help you make certain your Direct Mail has every chance of outstanding success: 1. Look at your Direct Mail as your recipient will look at it....
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Direct Mail Insights How to Get the Envelope Opened
Direct Mail Insights - Getting the Envelope Opened
Copyright © 2005 Chris Bloor
If the truth were told literally millions of dollars a
years is being thrown down the drain on direct mail
campaigns that fall flat on their face all because the
envelope containing the offer is not getting opened.
Think of it - you can work with the zeal of ten thousand
men and develop an offer that is so brilliant, so good that
all your family, friends and even the family dog are
calling it 'the best thing since sliced bread' and hailing
you as the 'copywriter of the millennium
But...
Unless your prospects get to read iyour direct mail offer
- you are dead in the water.
And your marketing efforts will be as effective as a screen door
on a submarine.
Professional copywriters know this and that is why we use
the following simple techniques to make sure people open
the envelope.
1. Hand Address The Envelope. My friend Drew Whitman calls
this 'The Granny Factor' You see, when Granny send you a
letter, odds are that she doesn't use a computer-generated
label. No. She hand addresses the envelope.
2. The 'Private and Confidential' Method. Just visit your
local stationery store and get one
of those stamps with
'Private and Confidential' on it. Use Red Ink. Works like a
dream.
3. Lumpy Mail. Pop something in your mail to make it lumpy.
People can't resist opening the envelope to find out what
it is.
4. Send it in a Box. Why? Because boxes almost always get
opened. I have seen better results using this method than
just about any other. Yes it is a bit more expensive, but
nowhere near as costly as not getting your message opened.
5. The Johnson Box. Use 'Teaser Copy' to 'Open a Loop' in
your prospects minds. "Inside - - 5 Shocking Truths
About..." or "Is This a Picture of You...?"
There are many more ways to 'Get the Envelope Opened' but
these five should give you something to start with.
Remember - Direct Mail is all about getting the right
message to the right people.
About the author:
Chris Bloor is a Direct Response Copywriter known as 'The
Walking Idea Machine' To get his newsletter, The ZERO
Theory Report just send a blank email to
zero-theory@aweber.com and Visit His Direct Mail Site
www.CircleOfLifeMarketing.co
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