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Cost Effective Ways to Use Direct Mail
Cost Effective Ways to Use Direct Mail to Increase Investor
Leads
Direct mail is able to offer highly targeted, detailed sales
information to a large audience quickly and effectively.
Therefore, sending direct mail pieces to your investor...
Direct Mail
Direct Mail The web is a most versatile and often misused medium for direct marketing. In this email, I will share tips and techniques to make the web a major advertising tool for your sales and marketing efforts. Do you have a website? A Web...
Direct Mail - For Small Businesses
We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organisations send out so called junk mail - because it works! I dump most of my junk mail just like...
Google Adwords vs. Direct Mail
We recently ran a test to see whether Google Adwords could outpower traditional direct mail advertising. Here is how we did it. We created a new Adwords campaign choosing a few of our favorite targeted keywords, mainly keywords such as “small...
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. But how? One secret to keeping busy business readers hooked is...
How to Write a Direct Mail Fundraising Letter (Four Tips)
1. Address your reader as a friend, not as “Friend.” When was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. I heard recently of a...
Quick, Helpful Tips for Direct Mail
Make Your Offer Irresistible - All good copywriters will tell you, the secret to great copy is to make it impossible to say "No"! Find the Good in Everything - Rather than try to hide negative sides to your product, try making them known with a...
Tales of Email Misdirection
Article:
It's wise to remember how easily email -- this wonderful
technology -- can be misused and misdirected, sometimes
unintentionally, with serious consequences. Unless you are using
encryption, the privacy of your message cannot be...
Using Direct Mail Promotion to Build On-Line Traffic
There are many effective on-line promotion techniques. Everyone¹s using them. In fact, they are being used so much some are becoming less effective. It¹s getting more difficult to break through all the on-line advertising clutter and build your...
Using Direct Mail to Improve Business
Direct mail continues to be a very targeted and effective way to market to customers. It's far more likely to be read than e-mail promotions. Especially when coupled with offers, such as coupons, the medium can be a very cost effective method of...
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Direct Mail Insights - Getting the Envelope Opened
If the truth were told, literally millions of dollars a years is being thrown down the drain on direct mail campaigns that fall flat on their face, all because the envelope containing the offer never gets opened.
Think of it - you can work with the zeal of ten thousand men and develop an offer that is so brilliant, so good that all your family, friends (and even the family dog) are calling it 'the best thing since sliced bread' and hailing YOU as the 'copywriter of the millennium.
But...
Unless your prospects get to read your direct mail offer, you are dead in the water.
And your marketing efforts will be as effective as a screen door on a submarine.
Professional copywriters know this and that is why we use the following simple techniques to make sure people open the envelopes we send them.
1. Hand Address The Envelope. My friend Drew Whitman calls this 'The Granny Factor' You see, when Granny send you a letter, odds are that she doesn't use a computer-generated label. No. She hand addresses the envelope.
I strongly suggest that you use a 'Reflex' Blu' pen and always use a real stamp. Make your letter look like it came from a real person.
NOTE: You can easily find an older person or a young teen who will gladly write on the envelopes for a few bucks an hour.
2. The 'Private and Confidential' Method. Just visit your local stationery store and get one of those stamps with
'Private and Confidential' on it. Use Red Ink. Stamp that in the top left hand side of the envelope. It works like a dream.
3. Lumpy Mail. Pop something in your mail to make it lumpy. People can't resist opening the envelope to find out what it is.
4. Send it in a Box. Why? Because boxes almost always get opened. I have seen better results using this method than just about any other. Yes it is a bit more expensive, but nowhere near as costly as having your mail thrown in the trash.
5. The Johnson Box. Use 'Teaser Copy' to 'Open a Loop' in your prospects minds. "Inside - - 5 Shocking Truths About..." or "Is This a Picture of You...?"
There are many more ways to 'Get the Envelope Opened' but these five should give you something to start with.
Remember - Direct Mail is all about getting the right message to the right people whilst a selling story is told and a buying decision encouraged.
But you can't do any of these if you don't get people to open your letter to begin with...
About the author:
Chris Bloor aka The 'Walking Idea Machine' is a
sought-after copywriter from Australia. To get his
'ZERO Theory' newsletter and learn more direct
mail tips, send a blank email to:
mailto:zero-theory@aweber.com
And Visit... http://www.CircleOfLifeMarketing.com
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