|
|
|
Advantages for Using FrontPage... maybe this HTML editor has some hidden advantages
Ever since I've been doing SEO work, I've always griped and complained about FrontPage and all the extraneous code it puts in the section of the page, etc. Then recently, I had the opportunity to visit with a group of advanced search...
Can I Optimize A Site Designed With Frames?
Can you optimize a site designed in frames? Of course you can! The question should be, "how effectively can I optimize a web sire designed in frames?" Framed sites – in my opinion – have little use in today's web design....
Content Management Systems (CMS)
Content Management? What's that you may ask - especially when
you are already saturated with HTML, DHTML, PHP, ASP and the lot.
Content Management is basically a system that automates most of
what you do manually on-line without ever opening...
Content Management Systems (CMS): What They Are And Why We Love Them…
There is a buzz in the online community about a technology that empowers the average computer user with the ability to create and maintain their very own web presence. In the past, individuals who took interest in having and operating their own...
Create and deploy a website from start to finish!
Create and deploy a website from start to finish! Need a website for small business, church, sports team, or community but don’t know where to start? Don’t have the time or maybe even the knowledge on how to build and or publish a website? Well let...
Top 7 Fundamentals For Google Optimization! Google Seo Tips And Techniques By Expert!
Who doesn’t want to get Top Ranking Positions in Google? 1st Page Placement in Google is NOT difficult, you need to follow Google Optimization Guidelines, and this Article has Summary of the Seven Fundamentals for Google Optimization. Google...
Web Accessibility. . . Making your Pages Friendly to People with Disabilities
Did you know that nearly 20 percent of all Web users have some form of disability? “Making your site accessible for all is a matter of courtesy, is good business practice, and is not difficult,” explains Robert Roberts, a professional SEO who owns...
Web-site designing Pillars (part1)
WEB-SITE DESIGNING PILLIARS (part1) ------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------ It is a hot opinion that "it's the words that sell,...
What Could Be Worse Than Your Viewers Not Seeing Your Site Display Properly?
What if they never get to your site to see it?
If you want your site listed on search engines then make sure that you have correct HTML code. Many search engines cannot properly catalog or index a site that has HTML errors. This can greatly...
what is ajax?
Hello,
We were getting a number of querries from our clients and
friends, asking about what AJAX is? With the development of
Microsoft's Live, everyone is going crazy about AJAX. So, we at
Xaprio Solutions thaught of publishing this small...
|
|
| |
|
|
|
|
|
|
WHAT ARE HOVER ADS?
WHAT ARE HOVER ADS?
Copyright Tanner Larsson
Http://www.Work-At-Home-Resource-Center.com
Hover ads have been touted as the replacement and successor of those irritating and annoying pop up ads and it seems that the world have mixed feelings about this new advertising method. According to a popular Internet Marketing Dictionary, Hover advertising is a new method of displaying a message in a webpage. With the painful death of pop up ads, along comes the next generation of Internet advertising, the Hover ads.
What is a hover ad and what do they do?
The great big news is this – pop up killers that has been on a killing rampage since middle of 2004 or earlier cannot kill hover ads. You see, a pop up ad is a new web page that pops up whenever any page with popup codes embedded in them. Compare this to a hover ad. The hover ad is a kind of ad that hovers within the HTML page itself, so, the popup killer applications can’t get to them unless they kill the whole webpage….which isn’t exactly what the advertisers and media is looking for.
Pop up ads mainly use Javascript to load new popup windows while hover ads use DHTML (something like HTML – DHTML stands for Dynamic HTML).
Have you ever seen ads that sort of like floats around in a webpage and it won’t go away until you click on the little ‘x’ at the side of the advertisement to close the window? Those are hover ads. They just….well, hover within the webpage.
How does the hover ad work and why does it work?
Generally speaking, with
hover ad codes embedded into a webpage, it does slow down the downloading of the page a little but let’s take www.auction-essentials.com as an example. Even if the downloading of the webpage is slowed down a little, an interested reader won’t mind the unobtrusive ad. Imaginative and creative minds have even put a new twist to hover ads. They can make the hover ads a little transparent too, so, even if the hover ad is on top of a portion of the page (or text), they won’t miss a thing because the ad is sort of transparent. Brilliant, won’t you agree?
How effective are hover ads in bringing traffic?
Not surprisingly, since hover ads are less irritating than popup ads, hover ads are more effective for branding, newsletter signups, announcements, advertising, and promotional campaigns. Because hover ads are not like flash ads that run away every time you try to close the ad, they are more ‘tolerable’ making exposure rates higher and more effective.
As one user and advertiser said, “If commercials on TV irritate you, does it make you stop watching TV altogether?” The answer is a resounding NO. Internet marketers are flocking to this new technology and using hover ads as a way of getting their most important messages in front of their website visitors without annoying or irritating them.
About the Author
Tanner Larsson is a veteran entrepreneur and the creator of the award winning HoverPro Ad Generator. Create powerful attention-grabbing Hover Ads for your website. Free DEMO!
http://www.HoverPro.com
|
|
|
|
|
|