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6 Steps to Professional Logo Design
-Use a color scheme. If you use too many colors, typically your designs will begin to look tacky and unprofessional. This does somewhat depend on the business type, however. If you're creating a logo for a toy store, this would be an exception. ...
Basic Website Design Service
There are many people who are interested in having an internet
presence, however are looking for a just a cheap basic website.
This article describes how to find a very cheap web design
company.
There are many people and companies offering a...
Change Your Colors
Recently I received a short, anonymous entry in my guestbook on Internet Tips and Secrets. It simply said "Change your colors". Short, to the point, and extraordinarily rude. I quickly deleted the entry from my guestbook as it was not ...
Great Advantages of Printing Software
The printing software permits the users of all ages to produce tickets and other printing materials employing their own artistic talents and creativity. For instance, ticket printing software authorizes the users to have their own way of making and...
Keywords: The First Step To Recognition
Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ...
The Top 20 Web Mistakes Small Businesses Make
My parents made a monster. Little did they know 30 years ago that they would get exactly what they wished for. Like W.W. Jacobs' tale of "The Monkey's Paw", they got what they wanted, for better and maybe even for worse. See, my...
Web Analytics - Getting it Right
Web Analytics
Getting It Right
By WG Moore
Understanding and using web analytics.
In recent years, website marketers were concerned with increasing ‘hits’ and the ‘stickiness’ of their sites. They were concerned with increasing page...
Web Source Web Design Tips - Open A New Window With A Button or Link
Button: ('yourfile.htm')"> Link: function openwindowlink(){ newwin = window.open("yourdomain.htm","windowname"," height=320,width=320,scrollbars,resizable") } // end hiding --> openwindowlink()">Open Window About the Author
Shelley...
Website Design
When designing or redesigning a website the most important part of the project happens before any graphics or code are created.
Start by determining the primary goals of your website. Are you using it to sell your products or services? Maybe...
Website Usability - How to Make Your Website User-Friendly
In this article we'll cover some basics of website usability, in other words, making your website user-friendly. This article in no way covers everything you should keep in mind prior to designing your website - there is much more. I have listed...
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HOW TO DESIGN A SEARCH ENGINE FRIENDLY WEBSITE
Search engines favour well designed web sites with plenty text
content for their top rankings. Here's some tips on how to
design a web site to be ranked at the top in the search engines.
Text Content The cornerstone to your web site is the text
content. Make sure the site contains plenty subject matter right
from the start. Your home page will introduce and describe the
content of the site while each section goes into more detail on
the relevant subject.
When adding text content to your site, identify the key search
terms and use them in context. Where possible highlight the
search terms by placing them in bold text or within tags.
This makes the key search terms stand out so that search engines
mark them as being important.
Frames Although all search engines claim to be able to navigate
frames, they still complicate matters. The best advice is to
avoid frames entirely. Framed sites are listed in search
engines, but no matter how many tricks are employed, they never
seem to get listed as high as their non-frames equivalent.
If you have a frames based site, consider rebuilding it without
frames. You'll see your listings skyrocket.
Page Forwarding Many sites are now using page forwarding. It is
used on the home page of a site to determine if a visitor has
Flash installed, or what browser they are using. After testing
the visitors machine, they are then forwarded to the appropriate
real home page.
This practise does not help with search engine listings. Your
home page should be designed to work with any browser, and
visitors should be given the choice of proceeding into a Flash
site or a standard HTML site. In any case, forwarding past your
home page is missing the chance to introduce plenty of good text
content to visitor or search engine.
Heavy Graphics Don't use too many graphics on each page, and
certainly don't embed valuable text in your graphics. Search
engine spiders see all graphics the same - indecipherable binary
code - and embedded text will not be read.
Where you do use graphics, make sure to add alt-tags to describe
the image, including key words and search terms where applicable.
Dynamic Pages One of the great things about the internet today
is the immediacy of information. Dynamic web sites make it
possible to keep content bang up to date with minimum effort.
There is a fallacy that if your site contains
dynamic pages it
will not be indexed by search engines. This belief is only
partly true. Search engines will visit any page, .asp, .php,
.cfm etc. If the URL for the page ends with the extension such
as /pagename.php it will be indexed and added to the search
engine. If however dynamic information is passed within the URL
e.g. pagename.php?section=2&user=xyz, then the page will not be
indexed.
The idea behind gaining listings for your dynamic pages is to
ensure that your home page and other top level section pages do
not include dynamic information in the URL. Deeper into the
site, sure, include all the dynamic information you want, but at
the top level make sure there is enough apparently static
information to gain some search engine listings.
If you already run a fully dynamic site, take a look at our
optimisation section for some ideas on promotional and traffic
capture pages.
Flash Try and avoid building your main site entirely in Flash.
If you do, you'll also have to build an alternative site in HTML
or you will receive no listings whatsoever. Search engines
cannot read anything within a Flash file.
The use of Flash within a web site is acceptable, provided its
use is monitored. Animation and moving logos are great - they
add interest and depth to a site. Flash buttons and text
embedded within Flash is not so great. Search engines will not
follow the links to other pages and cannot read or index any
text within the Flash file. Use Flash sparingly.
Navigation Search engine spiders start at a site home page and
follow all the links within the site until they reach a dead end
before jumping to the next site on their list. The key to good
navigation is to make sure that search engine spiders can reach
as much of your site as possible before jumping to the next site.
At the very least, every page within your site must have a link
back to the home page. This is crucial. In addition, links to
each of the other main pages within the site help the spider
move around more efficiently.
If your main navigation is a set of buttons at the top of the
page, like in this site, add some small text links at the bottom
of each page just to make it easier for search engines and
visitors to get around your site.
About the author:
John Evans has been successfully managing online business since
September 2003. http://www.freejokeshub.com
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