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A Practical Method To selling Customers What They Want
You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it's entirety. I also ask that you activate any html
links found in the article and in the byline. Please...
Customers - Why should they buy from you?
There are a whole range of reasons why customers buy a product or service. They usually buy to solve either real or perceived problems. They want to move away from pain and towards pleasure. They want to feel better after having made the decision to...
Get Customers to Come to You - Not the Other Way Around - For Free!
Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your...
“Getting Back to Basics: A Customer Service Tale”
One hot summer day my daughter and I ventured to our local craft store with one mission in mind – purchase velvet covered coloring panels called fuzzy boards. Little did we know this simple trip would turn into such an adventure.
The...
How To Buy Surplus Retail Products Without Getting Burned!
One of the challenges for new businesses, as well as for those who have made it past the
startup stage is consistent and reliable product supply. There are several ways a business
can purchase products: Auctions, Wholesalers, Wholesale Lots,...
In Sales The Customer Is King And Don't Ever Forget It
Bernadette and I eat out several times a week. It's about cooking - we both take turns but sometimes it's just easier to go out. Three weeks ago, on a Saturday night, we met friends at an Italian Restaurant in Sarasota. Some other friends...
Meeting Customer Expectations
As I was in the airport today waiting for my flight, I was next to a gate for Southwest. For those that don't know, Southwest doesn't issue reserved seats like most airlines. Instead, ticket-holders are issued one of three boarding groups, each of...
Turn Your Customer Complaint into a Positive
The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customer’s complaint into a positive.
1. Listen
When a customer comes to you...
Use Forums To Improve Customer Relationship Management
Forums are great for learning, sharing of ideas, and generally masterminding with peers, but give some thought to the impact they can have on your lead generation efforts, as well as on your customer relationship management activities.
Joining an...
Why Providing Excellence in Customer Service is Essential to Every Business
Customer service is the end-all to any company’s success or failure. The customer is what provides the income that a company needs to thrive and determines whether or not a company can continue to stay in business. Therefore, it is of the utmost...
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What Are YOU Doing to Keep Your Customers?
Not too long ago I ran a survey on my site asking visitors
what their main complaints were about shopping for or
finding information online.
An overwhelming number of people said: customer service.
It appears that many online businesses are not doing a
particularly good job of replying to inquiries in a timely
manner.
Questions about the product, customer requests for help,
constructive suggestions ... they all go unanswered. I'm
not implying that every single email requires a response
- but legitimate inquiries certainly deserve one. They
give you the opportunity to display your product's benefits
and convert a visitor into a customer.
Making sales is always great ... but building long-term
relationships with your customers is even better. Happy
customers are much more likely refer others to you. It's
free advertising at it's best! Wouldn't you be more
inclined to purchase something recommended to you by
someone you trust?
Customer service takes practice and experience. Here are
a few tips to get you started ...
• Learn how to use your email software effectively. Use
filters, signatures, stationery, and address books to
automatically file and answer some of your email. This
in itself can save you a significant amount of time,
and it helps you to prioritize. Try to provide your
customers with the fast, helpful service they expect.
• Automate responses where appropriate. For example, use
an autoresponder to distribute free reports or download
links.
This is far preferable to forcing your customer
to wait several days for a manual email from you.
Automation is a good choice for anything that does not
require a personalized response. It frees up your time
(time that can be better spent elsewhere) and it gives
your customer instant service.
• Create or find bonuses that you can give away to your
customers. Bundle them with a subscription to your
newsletter, a product purchase, or even offer them as
a 'surprise gift'.
• Show appreciation. For example, offer repeat customers
a 'loyalty discount'.
• Remember that words can easily be misinterpreted in an
email. Choose carefully.
• *Listen*. Encourage your visitors to write to you with
suggestions. Criticism may not be the nicest thing to
hear, but it can give you insight into areas of your
business that may need improvement. Give your customers
what they want and they'll be more likely to return.
The success of a business depends in large part on the
satisfaction of its clients. Not only can happy customers
refer others to you, but they are much more likely to
return for future purchases. A little extra attention
can go a long ways. Isn't it worth it?
About the Author
Angela is the editor of Online Business Basics, an
exclusive newsletter for eBusiness beginners. You don't need a million-
dollar budget to be successful! Find out how you too can
join the thousands quietly earning a living online:
http://www.onlinebusinessbasics.com/article.html
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