Search
Recommended Products
Related Links


 
 

 

 

Informative Articles

Customer Service Leads to Customer Loyalty
All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will. Your customer doesn’t want to be treated like another statistic along an assembly line. They want to...

How to Build Great Customer Relationships Via Phone
Business is about creating and maintaining customer relationships. But what is a relationship? It means communication. If you ask people in a work setting, "What would improve work, profits and customer service the most where you work?" the answer...

How To Gain A Customer Base From Mailing Lists?
Building up email address lists of potential and real customers is important in order to convert traffic into sales. People who are interested in the issue of a website can be informed regularily about special offers and news. A good...

How To Maximise Your Customer Flow
The objective of all retailers is to ensure 100% of customers see 100% of product. Sounds straightforward yet in recent research in the United Kingdom they found that 75% of customers only saw a maximum of 20% of the product. Imagine how sales would...

Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
by Karon Thackston © 2001 http://www.ktamarketing.com When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just...

Interview With Michael Murray: "Autoresponder Basics"
This interview is with Michael Murray, the author of a top selling ebook titled “Autoresponder Basics.” Michael is also involved with many excellent affiliate programs. Terry: Michael, this is a real pleasure to talk about your experience...

Reach Web Site Goals by Understanding the Customer Decision Making Process (Part 1 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. A good way to choose the correct goals is to think in terms of the...

THAT'S ONE NEAT TRICK! TURNING COMPLAINERS INTO LOYAL CUSTOMERS
No matter what business you're in, it never fails. Every so often, you get one of those customers that seems to make an effort to find something to complain about. Maybe they're unhappy with your customer service, accuse you of selling faulty...

Why Conducting a customer survey could double your profits!
Customer Surveys are the most inexpensive way of generating profits, which any business could dream of. Companies like IBM used to pay their sales people, a bonus, based on the customer survey rating. But how could they really boost your profits?...

Writing The Book On Great Customer Service
Q: One of the big chain bookstores recently opened up near my small book store. Already I can see my business starting to decline. Is there anything I can do to compete with the bigger store or should I just accept the inevitable? --...

 
 
 
Tales from the Corporate Frontline: Work Ethics and the Customer

This article relates to the Ethics in the Workplace competency, commonly evaluated in employee surveys. It gives examples of how employees and customers consider ethical behavior and sound values an integral part of your organization. This competency covers a variety of topics like customer treatment, employee professionalism, and expected/acceptable organizational behaviors. At a high level, this competency will investigate the standards by which your employees treat your customers, co-workers, and the organization itself.

This short story, Work Ethics and the Customer, is part of AlphaMeasure's compilation, Tales from the Corporate Frontlines. It provides a view from the customer's side of the counter that might inspire you to rethink the old phrase "the customer is king".

Anonymous Submission

I work in a back office environment. The front lines of customer service are far away, so I don't think much about the ethical matters involved in providing good service.

All of that changed recently, when I found myself on the customer side of that check out terminal (formerly known as a cash register), and in dire need of help.

I was shopping for a USB computer keyboard to attach to my computer. I needed that type, and only that type, and I needed it that very day. I visited four different retail stores, all large chains, and had four noteworthy experiences that left me thinking about ethical behavior.

On he first visit, I asked an obviously available (he was playing a video game) sales person how I could tell the difference between PS2 and USB port keyboards as the display models cords were embedded into the rack. His response was -" I just know from working here". Okay. Not unethical, but not helpful either. Well, which one is cheapest, I asked.

 


He showed me a $70 keyboard. I left the store.

At the next stop, I saw no keyboards, so asked a sales person (once she was off the telephone making plans for the evening.) "Oh, she said, the only ones we have come with the computers." I thanked her and went home. The rest of this odyssey would have to wait.

At home, I called another chain store, navigated the voice mail, and asked the clerk if they had USB keyboards in the store and for the cost of the lowest priced model. After a quick click and a short silence, he told me of course, they are $24. Great, I was on my way. It was Saturday evening and the store was packed. I found the keyboard section, and stood there amazed. He had outright lied. The lowest priced model was $80. There was nothing remotely near $24. The few clerks on duty were swamped. I found one available in another department and told him about my situation. He was genuinely sympathetic and suggested that I visit the nearby superstore on the hill. I thanked him and left.

There my journey ended. I found my keyboard, after hours of searching, amid opened boxes (apparently some of them lied, too) in a crowded aisle in the electronics department of a store selling every product imaginable. I was exhausted. No wonder people shop online.

© 2005 AlphaMeasure Employee Surveys, Inc. - All Rights Reserved

ABOUT THE AUTHOR
Measure. Report. Improve your organization with AlphaMeasure employee surveys.
Josh Greenberg is President of AlphaMeasure, Inc.
AlphaMeasure provides organizations of all sizes a powerful web based method for measuring employee satisfaction, determining employee engagement, and increasing employee retention.