|
|
|
Custom Logo Floor Mats - A Customer's First Impression Of Your Business
You see them when you enter hotels, motels and businesses of all types. I'm talking about floor mats with an imprint of the the business' custom logo. They serve a practical purpose. They provide a method for the customer to remove dirt and moisture...
How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services? The more specific you...
How to Turn More Prospects into Paying Customers
Readers will learn how to turn more prospects into paying customers without increasing their ad budget through the use of emotional appeals.
How would you like to double the number of new leads or customers you generate each month, without...
Increasing Sales with Customer Interaction Points
Documenting and exploring the communications you have with your customers can reveal opportunities for selling and educating them that may not have been apparent previously. It is important to understand the terms that are being used here because...
Is Your Customer Service Excellent?
"The last person to buy from you is the most likely to buy again and soon." This quote is an old one and I do not know the author but I do know it to be true. After spending fourteen years of my life owning and running a retail art gallery, I was...
Minding Your Own Business
Think you have gone as far as you can in your present job? Instead of looking around for a similar position in another company, you may want to strike out on your own as a consultant. With a greater acceptance of telecommuting and companies...
Residual Income -- Making Money while You Sleep
What exactly is Residual Income?
"Residual income is the reason that MLM business opportunities can be so lucrative. It's the reason why as many as 10% of new millionaires made their money in MLM... and who knows how many settled for just ...
Things A Customer/Client Should Never Hear When Shopping At Your Place ...
Do you know what your customers are hearing? Are you using "shoppers?" It might be a good idea, along with some employee training on some specific ‘do’s’ and ‘don’ts’, though I'm not sure you could even conceive of these things I've been told...
Work at Home Business Ideas
Here are some excellent businesses that you can start, operate and grow from your home. All these work at home businesses have the following desirable features: Low Startup Costs Ease of Entry High Income Potential Home...
You Must Build A Customer List
If you run (or plan to run) an online business, it’s especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you’re only location is cyberspace. ...
|
|
| |
|
|
|
|
|
|
Take Care of Yourself Before You Take Care of Your Customers
One of the most important questions people ask when they are focused on improving their quantity and quality of business is: “What is my competitive advantage? What makes me unique, memorable, special… what truly sets me apart from the rest?"
While there are no definitively right answers to that question, most people come to some conclusion that customer service is a critical component of your competitive advantage. For most businesses, the service they offer can vary from exceptional to not so hot, depending upon circumstances.
Why is that? Why does the same company, and even the same people within that company provide world class service some of the time, and marginal service (or worse) other times?
That answer can be found in asking a different question: “What makes you (or your staff) happy when serving your customers?” While these answers also vary, most people come up with some sort of variation of “I am happy when my customer is happy.”
Do we enjoy dealing with agitated or disgruntled people? Normally not. We derive our joy from delivering value, by making others feel good about their experience, and by exceeding people’s expectations.
What comes first then? The happy customer or the happy person serving the customer? This is not the chicken or the egg quandary. The happy person serving the customer NEEDS to come first, because it is a very unusual day when your customer comes into your business looking to cheer YOU up.
This all seems very obvious. At the same time that many
people realize this truth, it is rare that people consciously take steps to make sure that their greatest customer service assets are being serviced too - w hether that person in on your staff, in another department, or if that person is YOU. It is critical that you continually improve the emotional, physical and mental support you are supplying to the people serving your customers.
One of my friends and colleagues, Paul Wesselemann, shared a story about his time working at an HIV/AIDS support network. He explained how it was absolutely unacceptable to come to work when you were feeling even a bit ill, as even the smallest cold could be extremely dangerous for someone with HIV. He was REQUIRED first and foremost to take care of himself, make sure he was 100% before he was allowed to offer help and support to others.
How committed are you to taking the same care of YOUR needs? Your task for the month is to identify and act upon a couple of ways to keep you in proper shape so you can take care of your always important customers.
BE FREE!
About the Author
Eric is president of Freedom Speakers & Trainers, www.deliverfreedom.com & an instructor & personal coach on memory, goals, attitude, time management & communication. He is a national know memory trainer that has worked with thousands of companies to enhance their memory. He is co-author of Winning The Name Game, an at home study course that teaches individuals how to remember the names of everyone they meet. www.winningthenamegame.com
|
|
|
|
|
|