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Are you making customers an offer they can’t refuse?
I was reading an article in Forbes Global just before Christmas entitled ‘The Undeaded’. The article considered the great number of software companies who have been losing millions of $ and eating into their cash mountains built up by raising equity...
Build up your customer groups for your home based business
Build up your customer groups for your home based business In one word, all the social activities are around marketing, selling, no matter what those are who they are, lawyer, doctor, whatever. And the first step is to find or build up your...
Caring for Your Customers
You probably think I am going to say something like, "The customer is always right." Right?? Wrong. I have many philosophies when dealing with customers, but I definitely do not believe that the customer is always right. However, when the...
Customer Relationship Management
Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication,...
Customer Relationships within the Evolved Organization
Customer Relationships within the Evolved Organization Sustainable business practices are emerging as a priority within forward thinking organizations. These practices apply to many dimensions of the organization, ranging from minimizing...
Customer Service - A Lost Art?
Is customer service a lost art? Before you answer that question, take a moment and think about the last few times you have gone shopping or out to dinner. Okay, now that you have really thought about it, is your answer any different? Why is...
CUSTOMERS FOR LIFE… OR DEATH?
This article explores the key to gaining and retaining customers. I parked my car in the lot and began to walk away when I noticed a 4-5 inch cut in my tire. It was large enough and obvious enough to be noticed from several feet away with...
Five Secrets to Showing Your Customers You Really Care
Five Secrets to Showing Your Customers You Really Care Copyright © Ed Sykes. All rights reserved During our recent online poll, we asked the following question: What upsets you the most when receiving poor customer service? Eighty percent of the...
Moving On: Powerful Tips For Selling Your Home
Maybe you're moving to a larger home to accommodate a growing family, relocating for a new career opportunity, or purchasing a townhouse for retirement. Whatever the reason for the move, you'll need to take the necessary steps to sell your home...
What is Great Customer Service?
In almost all cases customers come to your business because they have a problem and believe that you may have the solution. Whether you do, or whether you can build enough trust with the customer to let them solve their problem is up to you. In...
 
 
 
How Do I Define My Market?


Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?

The more specific you are, the better definition of your customer (what their characteristics are), the easier it will be to more clearly define your market.

Many times you can obtain your Unique Selling Position (USP) from your customer. You need a USP to stand out from your competition. It is specific to you and your business. It is yours and yours alone. Your way of doing business.

How you define your market will also make a difference on how and what you use to reach that market. Will you direct mail, cold call, do walk ins, use the web, employ radio/television and/or print advertising?

In lease purchasing you define your market based upon the strategies you employ. For example, with consulting your market is a lot broader and wider, than it would be if you are using the co-operative strategy exclusively in a well defined surrounding area of where you live.

Again, with lease purchasing, what you do to reach your market will depend on what strategy you are using. You would advertise in your local papers that you can help buyers and sellers with the lease purchase advantage. Whereas, for consulting you want to reach a wider market, so you might take out an ad in a national paper or

 


advertise on the web, or use e-mailing as a marketing strategy. For example, when I need to send out emails for consulting, I open Group Mail, pull up my consulting group email, put in the email addresses I collected for the day and press send. If you want to see if this program will work for you, check out: www.homebusinesssolutions.com/groupmail/gm1.html

Now that you've got the idea, start defining your market. Once you do, you'll find that your business is easier to operate and more profitable.

Copyright DeFiore Enterprises 2003

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our FREE "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com


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