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Informative Articles

Change or Die! To Change Your Organization, Hire a Business Coach
It is a common business axiom – change or die. As a small or mid-sized business owner or a manager, there will be times you will need to make changes in your organization but may not be sure how to go about it. Change is hard to implement...

Comparing Corporate and Personal goal attainment programs that have developed over thousands of years with modern day programs.
Comparing Corporate and Personal goal attainment programs that have developed over thousands of years with those of modern day legends such as Covey - “The 7 Habits of Highly Effective People” By Jason Armstrong, Ph.D. Copyright 2005. In the...

Five Ways to Improve Your Bottom Line
Copyright 2005 Log Cabin Rustics “A penny saved is a penny earned”, the old adage attributed to Ben Franklin, only tells half of the story. A penny saved is really better than a penny earned, because you don’t have to pay taxes on it. Here,...

How To Use Color On The Web To Get More Clients Than You Can Handle
You only have one opportunity to make a first impression, and your website is often the first contact you have with a potential client. As a representation of you and your business, it’s important to ensure it conveys the right impression. Color...

Innovation Management – Emotion, Habit And Culture Can Be Hard To Change!
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea...

New Year's Resolutions for Your Home Business
"Happy New Year" may be the most positive phrase in the English language. For those whose fortunes were less than they desired over the last twelve months, the new year is an opportunity to close the book and start afresh. Those lucky souls who came...

Preparing For Your Success
When is the best time to prepare for your success in life? What's that you say? " I have to actually have to prepare for it? Doesn't success just happen?" No. It doesn't. If you want to improve your life you have to take the action. An...

Selecting an Independent/Broker Dealer that’s Right for You
For financial consultants, picking the right independent broker/dealer for affiliation is one of the most important decisions they can make to benefit their business. While the right broker/dealer can provide effective support for your business and...

The Synergistic Organization of Unique People (S.O.U.P) Model
Introduction In the past, many organizations have relied on generic personality profiling tools to assess, recruit and manage their employees. Though these tools have garnered a certain measure of success, there were many flaws that needed to be...

Understanding Corporate Culture
Culture: n 1. natural phenomenon that is created whenever a group of people come together to collaborate; 2. foundation for all decisions and actions within an organization; 3. the way things are around here. Every time people come...

 
 
 
Your Customers Are More Than A Number

“Next!”
Have you ever been waiting in line when you heard that inviting call bellowed over the counter? Inevitably, when you finally are “next,” the person waiting on you is looking at you with disdain waiting to hear what problems you’re going to cause them. They might just as well be saying in a disgusted tone, “What do you want?!”
Many times jobs on the front-lines are repetitive. There’s no getting around it. We run the registers and check out our customers’ purchases or work the phones and answer the same questions over and over or serve food to our customers day after day after day after… Well, you get the point.
Why is it that some people love working on the front-lines and others can’t stand the monotony of it all?
The answer is simple – it’s all how you look at things. For example, if you’re a waiter or waitress, what is the purpose of what you do?
To some it might be to “deliver food to our customers’ tables in a timely fashion.” Now that doesn’t sound bad, but there’s no life in it. “Delivering food” can get boring pretty darn quickly.
But what if the purpose of a waiters’ job is to “treat our restaurant’s guests like friends, not customers and to serve them a meal that we’d be proud to serve

 


to our own families.” Now there’s something you can get your teeth into – no pun intended. Of course, there are those that would scoff at that. “I’ll serve ‘em their food, but I ain’t treatin’ like no friend.” If that’s your attitude (I hope it isn’t) the front-lines may not be for you. At the heart of working the front-lines is a core enjoyment in working with people. It’s the human element of what you do that keeps it all fresh.
Find the human element in what you do. Every job has one. You’re not just “answering phones,” you’re solving your customers problems. You’re not just ringing up customers’ purchases, you’re reinforcing that they’re buying great things from your store.
Obviously you don’t have to take this attitude. But if you’re showing up for work anyway, why not find ways to enjoy it as much as possible. As always, the choice is always up to you.

About the Author

Scott Brown is an insightful and entertaining speaker on management and customer service and specializes in creating cultures of service excellence in organizations. He is also the author of “Who Cares? Managing To Creating a Culture of Service In Your Business.” You can subscribe to Scott’s FREE ezine by visiting www.SBServicePro.com.