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A Guide to Choosing The Perfect Color(s) For Your Company Logo
A good logo design is very important for any company wishing to build their brand. Once you have a good logo, the next step is choosing the right color(s) for your company logo. Why? Because we see the world in colors, and we associate colors...
Change or Die! To Change Your Organization, Hire a Business Coach
It is a common business axiom – change or die. As a small or mid-sized business owner or a manager, there will be times you will need to make changes in your organization but may not be sure how to go about it. Change is hard to implement...
Make Your Career Offshore Proof
There has been a lot of talk recently about American jobs moving overseas…offshoring is the buzzword for it. During difficult economic times it is often easy to find a scapegoat to blame for a downturn in jobs. While government reports and...
Offshore Outsourcing Best Practices Increase Your Profit Margin
When your company is forming long-term offshore outsourcing relationships with another company, the foundation of the success of this venture should be laid during the negotiation period itself. The centerpiece of this negotiation period is the...
Team Building Part 2 - Honesty is the Key!
Team Building part 2 - Honesty is the Key ! The second in a series of 2 articles giving a slightly different viewpoint on effective team building, condensed from an original seminar presented by the author, John Roberts. John is a Freelance...
The Four Cultures of Employee Retention
Despite fluctuating economic times and increased globalization of American jobs, most employers are finding it hard to keep good workers. The reality of today's job market is that workers are expecting more from their employers and are not afraid to...
What is CASHCulture ?
In this introduction, we're going to take a closer look at CASH Culture and how it works. We're also going to look at its products, including the Instant-Profit affiliate program. And for those of you how are new, we're going to explain how...
When in Rome, Do As…..Avoid Jail
A recent court ruling highlights just how blind arrogance and insensitivity to local culture can land you in jail. Business leaders are well advised to pay close attention to how things are done overseas – adopting the attitude that what works at...
Why "Good Enough"... Isn't
About a year ago, I had an opportunity to have dinner with the CEO of an engineering startup company in Pennsylvania. As we discussed engineering design matters over Chinese food, he took a few moments to talk about his business philosophy. "As far...
Your Customers Are More Than A Number
“Next!” Have you ever been waiting in line when you heard that inviting call bellowed over the counter? Inevitably, when you finally are “next,” the person waiting on you is looking at you with disdain waiting to hear what problems you’re going to...
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"Employer of Choice" - Just Another Buzzword?
There's a certain point in your business life where buzzwords become a nonentity. You've heard them all a million times. They soon mean nothing and actually become an annoyance. The list is endless ... quality, empowerment, walk-the-talk, open-book management, win-win, Y2K, out-of-the-box, yadda, yadda, yadda.
Growing tired of a buzzword certainly doesn't demean the actual concept, program, or movement described by the buzzword. In fact, it originally gained prominence by virtue of the value it provided to the masses.
Why even discuss buzzwords? There's a new one on the horizon that, by all appearances, will impact the workplace for quite some time to come. It will attract talented employees eagerly to your doorstep or send them directly to your competition, costing you time, effort, and dollars which simply can't be measured.
The new buzzword is simply "Employer of Choice" (EOC) and job-seekers across the nation are hearing it often from schools, counselors, and placement agencies. Newspapers, magazines, and book publishers are jumping on the band-wagon and cutting-edge organizations are striving to meet the ever-increasing requirements to become an "Employer of Choice" (EOC).
However, it is sad to report that many organizations fail to recognize the importance of this effort or simply choose to ignore it. Many others clearly have no idea what it means.
Simply defined, "Employer of Choice" is a term used to designate an organization that, because of its status and reputation, is always the first choice (or at least on the short list) of world-class candidates.
It essentially means being able to provide employees with the most enjoyable and fulfilling working environment as possible and balancing this with their home and personal life.
This may sound simple enough to achieve, but upon more scrutiny, it actually requires a dedicated effort on the part of leadership to establish the proper criteria.
We are currently working with several clients to identify and implement the required elements to achieve this "Employer of Choice" status. It is indeed more than just a buzzword; it is representative of a whole new design of corporate culture. It means that people will choose to work for you. It means that people will choose to really dedicate themselves to your success. It means that people will choose to stay with you, even when they are being courted by recruiters from other employers.
A recent report, titled "The War for Talent" stated that over the next 20 years, employee talent will be what differentiates successful companies and those going bust. Will your organization be ready?
Reprint Information
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We would appreciate a tear sheet or electronic copy of the articles you reprint.
About the Author
Harry K. Jones is a professional speaker for AchieveMax® Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management. For information, call 800-886-2MAX or visit http://www.AchieveMax.com.
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