|
|
|
10 COMPELLING REASONS NOT TO DOWNSIZE
Almost daily, newspapers, business magazines, radio and television carry reports of companies, large and small, that are downsizing. Their attention is chiefly focused on the impact to the employees, as they are the ones most acutely experiencing...
A Leadership Map for the Future
A Leadership Map for the Future © 2003 Patsi Krakoff, Psy. D., CBC Customized Newsletter Services Jan/Feb 2004 Article www.customizednewsletterservices.com Predictions for the future can be stimulating and challenging, especially if one is a top...
Creature, Culture and Nature
The conflict between Creationism and Evolutionism has been settled.The author sees both of them as the two facets of the same medal.
Creature, Culture and Nature
The settlement of the conflict between The Theory of Creation and The Theory...
he Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells...
Let Your Children Name the New Baby
Choosing a baby name is an important job, so make your children feel important by letting them help you name the new baby. After all, you're not the only one who's having a baby - your whole family is ! Use the process of naming the baby as an...
Managing Transformational Change within the Public Sector
Pick up any public sector journal, read any sample of CPA reports and you will undoubtedly see reference to a Change or perhaps 'Transformational' Programme. Council departments are quickly becoming 'Departments of Change Management' and senior...
Search Like A Geek
TERMS OF REPRINT You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you follow these rules: *Email distribution of this article MUST be opt-in email only. *If you post...
The 7 Principles of Business Integrity
If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters. - Alan K. Simpson If I were to ask you which attribute is the most influential in regard to the success of a business, would you know...
Twitch Speed: Reaching Younger Workers Who Think Differently
Every parent, educator, and manager knows that "Nintendo children"--those born after 1970 and raised on video and computer games, Walkmans, the Internet, etc.--are different. Unfortunately, the Gen-X discussion has focused mainly on the youths'...
Why Don't They Just Get It Done: 7 Performance Tactics for CEO's
Why Don't They Just Get It Done: 7 Performance Tactics for CEO's Otan Logi - Tactical Advisor Associates Buckling under the weight of chronic corporate restructuring, and frustrated by performers who don't respond to carefully crafted strategic...
|
|
| |
|
|
|
|
|
|
A Guide to Choosing The Perfect Color(s) For Your Company Logo
A good logo design is very important for any company wishing to build their brand.
Once you have a good logo, the next step is choosing the right color(s) for your company logo.
Why?
Because we see the world in colors, and we associate colors with certain characteristics. So, in order to communicate more efficiently what your business 'character' is and also to have a more effective logo, you have to choose your colors wisely.
Colors also affect people differently, based on their age, culture, sex and upbringing. Therefore choosing a color that appeals to your target customer the most is very important!
That is what we hope this article will achieve, guiding you to pick the right colors.
We'll start with the favorite 'corporate' color....
BLUE
Blue is the favorite corporate color. And it is a favorite for a reason. The characteristics most commonly associated with blue are authority, security, intelligence, coolness and reliability. As you can see, that is why it is a popular color.
The reason is blue is the color of the sky and sea. It generates feelings of peace, calmness and tranquility, the same feeling that you'll experience being at a beautiful beach.
If you choose deep blue (colors of the ocean), other qualities associated with it are serious, naval, academic and analytical.
If you want a cool, soothing color, you would do well to choose light blue. It gives a feeling of freshness, clean and calmness.
The best companies to use blue are airlines, airport, air conditioners, breath freshener, mineral water, cruises and seaports.
Blue is also a favorite color among males, and is regarded as a 'masculine' color.
It works well with a lot of pastel colors, and with careful skill can be used to calm a bright red scheme. Always leave it to the expert however if you plan to use red and blue. Just a little mistake can cause people to runaway... don't say we didn't warn you! :)
Successful red and blue combinations are the American flag and Superman.... If you look carefully there's always a third color around to 'bridge' these two opposite colors effectively. Neutral colors work best here (white and yellow).
GREEN
Green is associated with money, environmental, wealth, nature, health, freshness and loyalty.
Green is very relaxing to the eye and is the color of nature. It is also the color of peace and harmony.
Dark green is very popular with financial and banking companies.
Light, olive green can be used to promote products based on nature and healing qualities.
RED
Red is a very intense and hot color. It is often used to represent heat, passion, excitement, speed and strength.
Red literally 'shouts'. Use it to attract attention and importance. It also signifies courage, bravery, danger, war and energy.
Therefore use red to promote energy drinks, cars (Ferrari red), lipsticks, passionate love (Cupid), and dangerous or extreme sports.
Red is also considered lucky for the Chinese and is a color of celebration and prosperity.
YELLOW
Yellow is the color of happiness, excitement, energy and
cheerfulness.
Yellow is another attention grabbing color. Use it with red and you have a powerful head-turning color scheme (like Shell).
Deep, bright yellow is the color of royalty, honor and loyalty.
Yellow also attracts children and is the color often used for toys, and kindergarten buildings.
It is also the color use for emergency and hazard situation; used in radioactive materials, fire trucks, rescue vehicles (AA), tow trucks, tractors, and bulldozers.
ORANGE
Orange is a warm, citrus color, and represents health, vibrancy, sunshine and the tropics.
Orange creates a stimulating, vibrant, fun and exciting environment. It is the combination of red and yellow.
It is an effective color to promote healthy food, drinks, toys and youth products.
PINK & LAVENDER
Pink and lavender often brings to mind femininity, innocence, romance and health.
It is very effective to promote products or services to women, such as exclusive spa for women, beauty products, lingerie, and perfume.
WHITE
Imagine snow, angels, and brides. What does these things invoke in you?
Exactly. White represents innocence, virtue, purity, cleanliness, coolness, safety, health, medicine and virginity,
It is best use to promote wedding shops, charities, medical products, low-fat foods and dairy products.
BLACK
Mystery, formality, seriousness, power, elegant, authority and evil are some of the attributes associated with black.
Black is best use as a background to other bright or pastel colors. Using black as your logo typeface will suggest authority, classical, elegance, stability and power.
Using black as your main color however will usually be related to mystery, stability, strength, death, and evil. Examples include banks, mystery, thriller or scary movies, rock bands and funeral companies.
GRAY OR SILVER
Gray evokes conservative, depressing and moody feelings.
Silver however represents technology, cutting edge, machines, and richness and elegance.
Therefore, it is not surprising to see most high-tech companies uses a combination of silver and blue.
BROWN OR CREAM
Brown is also another color that represents nature, as it is the color of land and trees. As such it invokes a comfort, homeliness feeling
It is best used for restaurants, natural or antique furniture companies, and outdoor activities products.
Light brown or cream is suitable for food products as it is the color of wheat, flour, spaghetti and potatoes.
Combined with green, then it can effectively promote a recycling or earth-friendly organizations / products.
----------------------------------------
Alif Wahab is the director of a multidisciplinary design firm, Uniqon Design Services. The firm specializes in Income-Generating Design Solutions for Businesses. Visit http://www.uniqonlogodesign.com for more info.
About the Author
Alif Wahab is the director of a multidisciplinary design firm, Uniqon Design Services. The firm specializes in Income-Generating Design Solutions for Businesses. Visit http://www.uniqonlogodesign.com for more info.
|
|
|
|
|
|