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Award winning SEM agency bigmouthmedia hires Senior Search Strategist from iProspect
Bigmouthmedia has appointed Karin McLean to the newly created role of Operations Manager, McLean was previously Search Strategist at Massachusetts-based Search Marketing firm iProspect.
The appointment marks another significant growth phase...
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"How's Your Sense of Style?"
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Cascading Stylesheets: 5 Reasons To Use CSS
Cascading Stylesheets become more and more important in today's
webdesign.
But before you decide to get started using CSS you should know
why CSS is so important and what its advantages are.
1. The content is separated from the design
Because you are able to create a separate Stylesheet and link it
to all your webdocuments, you have great control over how your
website looks. So if you want to change a certain aspect of your
page, you only need to alter one file: your Stylesheet!
This Of course, generates some great flexibility. This
flexibility is not available when your website is using tables
for layout, inline font tags or inline defined colors.
A single CSS file can contain positioning, layout, font, colors
and style information for an entire web site.
2. You site uses less bandwidth and loads faster
Because stylesheets are so lightweight, your website will load
much faster. The main reason is because you do not need table
layouts anymore for the positioning of elements. Since text
loads really really fast your website will be visible in a
flash.
This means that visitors will be happier when surfing your
website. They only have to download the Stylesheet once, and
it's automatically reused for every page. So the only thing that
needs to be loaded is the actual content.
On average a website will load five to ten times faster if it
makes use of cascading style sheets.
3. Your website will automatically gain better search engine
results
With CSS, you can position any element, anywhere you want. So if
your menu is at the bottom of your HTML document, you can bring
it up using absolute positioning. The reason this is useful is
to make sure the search engine spiders pick up the main content
first.
Another advantage you automatically gain is that your HTML code
is much cleaner. So the search engine spider will not have to
separate the junk code from the real content.
So make sure you put your logo text and your menu at the bottom
of your HTML document at put it at the
top using CSS!
4. CSS is compatible with newer browsers
Because more and more browsers are used other than Internet
Explorer on a Windows machine, you need to be sure that your
website is accessible by all major and newer browsers.
By using webstandards, defined by the w3c, you are making sure
your content is viewable in the future.
Because there are so many browsers these days, it is impossible
to test your website in all these browsers on different
configurations. Coding to standards is then the only practical
solution.
5. CSS can be used to display the same content on different
media.
Because you are able to define different stylesheets for
different media you have great flexibility in presenting your
content.
The printer for example, is a medium on itself. If someone
prints out your website, you will be able to modify the look of
it. Add an extra black and white logo, remove the advertisements
and change the colors to black and white values. It's all done
easily by using cascading stylesheets. And the best thing is,
visitors do not even have to know you created a new Stylesheet
especially for the printer.
Stylesheets can also be created specifically for PDA's and such.
As you will understand, this adds some great flexibility to the
presentation of your web document.
Conclusion
Cascading Style Sheets are created to make things easier. It
gives you great control of your website and makes your visitors
happy when they are surfing your website.
You are prepared for the future and will gain better search
engine results automatically. Start using CSS to its full
potential today! It will suit you well.
About the author:
Hilco van der Meer is an expert on Cascading Style Sheets. He is
known as the creator of the "How To Master CSS" course.
This course discusses CSS in a fun and easy way. Apart from the
book, he also created CSS training videos for the course. The
course can be found at:
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