|
|
|
From Ordinary to Extra Ordinary Through Internet Networking
Entrepreneurs around the world are tapping into the endless resources that freely flow through Internet networking communities. These communities are made up of enterprising women and men who are seeking to discover new and innovative techniques of...
Innovation Management – How Does The User Benefit?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea...
Leadership and employees. Eight actions for success
How can leadership liberate and enable employees
Leadership and employees. Eight tips for success Each employee brings a unique set of gifts to an organisation and the role of leadership is to liberate and enable these gifts. How can leadership...
My Identity Crisis
My Identity Crisis By David Leonhardt When we are young it is all so simple. We know exactly what I want to "be" when we grow up. You know what it's like: "I want to be a fireman." I want to be a ballerina." "I want to be a movie star." "I want to...
Outsourcing woos for small business.
Are you choosing a freelancer for your development needs? Or
think cheaper can do better? Please give a second thought. Hold
on and analyze your decision again. It is always better to think
again and again as it gives you a chance to rework the...
Positive Work Environments Can be Profitable to Your Wealth
Getting Results. This is the primary role of the manager. An important aspect of this role is creating and maintaining a positive work environment. Why is it so important? Positive work environments increase productivity, which in the long...
SO YOU CAN'T STAND THE PERSON IN THE NEXT OFFICE?
What to do? There is someone at work you really have difficulty liking. It may be mild or it may be on your mind long before you get to the office in the morning. This can have a devastating effect on your day, not to mention on your career....
The Primary Purpose of Business
Consider the following quote from author and Fortune 500 business consultant, Lance Secretan: "The primary purpose of an organization is not to make a profit. It is to help human beings grow, express their creativity, contribute their...
The Six Rules of Effective Communication
Effective communication is vital if you wish people to understand your viewpoint. It becomes even more crucial in professional settings, as fierce competition means that customers must be convinced that your products are superior to your rival's....
Using Easy and Affordable Online Website Builder
Over the years, the internet has proven to be an effective
solution that transforms the way we do business. It doesn't
matter if you are selling a product or a service. The Internet
can help you in reaching markets that had otherwise...
|
|
| |
|
|
|
|
|
|
How to create ideas of products... and business opportunities
A lot of big inventions were discovered " by chance ". Let's
take the case of the penicillin. In 1928 the scholar Alexander
Fleming discovers it after to have forgotten a culture of
mushrooms in his laboratory. He notices that a mildew that had
developed (Penicillium notatum) killed all the bacteria around
the mushrooms. 17 years later he shared the Nobel price of
medicine.
Another example, the discovery of Velcro. While taking a walk in
the mountains, Georges De Mestrallet, engineer, is irritated by
the small balls of a plant that hang themselves to its clothing
and to the hairs of his dog. The tiny hooks of the seeds of
bardane that it observes to the microscope give him the idea of
the closing Velcro.
Velcro has become a multinational corporation.
There are hundreds of examples of this type as the history of
the Archimedes principle discovered in his bath, the apple of
Newton (universal gravitation) or the post-it and its adhesive
that sticks and puts back itself, etc.
These examples show that persons in contact with a circumstance,
capitalize on that by making their creativity work.
This astonishing faculty carries a name:
The serendipity, or the creative exploitation of the unforeseen.
1) The serendipity is the art to do a happy encounter and to
exploit this position to your advantage. As the history of the
Mc Donald's hamburger restaurants. Ray kroc, salesman of
milk-shake machines, fascinated by the concept, encounter the Mc
Donald's brothers, convince them to let him take care of the
franchising and some years later repurchases the rights of their
corporation for 2.7 million us dollars. You know the
continuation...
2) This is the faculty to find by chance something else that
what is looked for. As these researchers working on a medicine
destined to heal chest throat infection. They discover a
secondary one very special effect: the priapism. You know the
name of the product: the Viagra.
3) This is also the capacity to discover or invent by the
recuperation and the creative exploitation of the consequences
of an accident a priori unfortunate. As the history of a
researcher of 3-M that discovers which will become " scotchgard
" - the anti-smirch product for fabrics of 3-M - while dropping
a fluoride solution on one of her tennis shoes. It was
impossible to withdraw the spot whatever the solvent. Phenomenal
success.
Without the knowledge, I have applied myself the principle of
serendipity. That happened during the heat wave of 2003 in
Europe.
You know, I'm teacher in a driving school. We don't have air
conditioning in the car. The boss finds it too expensive...
During 8 long hours I had to sit in an overheated car! From 12
AM to 8 PM: the hottest hours. Terrible!
Here you can see the third example of serendipity. A crisis
situation force your creativity... If you want. But you have to
be aware of its course. Otherwise you pass by this business
opportunity.
In order to find a solution to refresh myself, I forced my
imagination. Because I suffered terribly. Gas atomizers are
really good and refreshing but Too expensive and not reusable. I
could empty a
whole gas bottle a day...
A trigger sprayer is not easy to use, particularly when spraying
your face. Moreover too bulky to carry or to place in a
reachable spot, as the door of the car.
I didn't find a little spray you can unscrew with a Jet strong
enough to spray as easy as gas atomizer. And perfume sprays are
no strong enough and too little.
I wanted a water spray supple and resistant, large enough to use
without being afraid to miss water when you need it the most. A
water spray you can choose to fill with mineral or running
water, easy to carry and so as not to feel against your body
when worn. And last but not least, a water spray cheap and
reusable.
While looking for a packing corporation, - again a " chance " -
I fell on a manufacturer of plastic pouches that corresponded
exactly to the qualities that I looked for, for my spray idea.
Some months later, the spray Pssshiiit was born.
How to develop your serendipity?
We are surrounded by consumer goods. Take advantage of this
abundance of products around you. Become a difficult consumer.
Criticize the products that you employ, find their defects, and
then make your creativity work so as to find a solution.
Once the solution found, there is two exploitation
possibilities:
1) You exploit yourself the new idea, as I did it myself.
2) You sell the idea. If the idea is patentable, make patent
request in your country. If you do it yourself the gaits of a
patent deposit, the price is very reasonable and it's not so
complicated as you think. You have a year to find a contractor
interested by the purchase of your patent.
Some thousands of dollars are always good to take. You don't
risk a great deal. To the worse one, you wasted your time.
You also can force the principle of the serendipity while trying
to find another application for a product. The improvement of a
product can be applied to other domains. For example while
looking at a biro on which was set up a movable clip to set it
up to a pocket, I thought that it would be interesting for a
manufacturer of pencils to place one of these movable clips in
the can of pencils so as to take on yourself. In fact, a pencil
never can be taken in a pocket under penalty of to perforate it.
I think actually that while being opened to the serendipity,
while being conscious of his existence, you can provoke it.
Remain opened and attentive to its exterior demonstrations. See
how you can take advantage directly of an experience that can
appear unpleasant previously.
I am of those that do not believe in hazard. All what surrounds
us is energy. Our thoughts also are energy. You provoke the
exterior experiences that you are more useful, good or bad. Free
to you to take advantage of the experience given to you or to
let the occasion go hang...
About the author:
About the Author:
Aurian d'oultremont is the manager of Pssshiiit, an original
mineral water spray freshener for sunny holidays. It combines
all the advantages ( reusable, flat, cheap ) of gas atomizers
without its inconvenience ( expensive, bulky).
http://business-opportunity.pssshiiit.com?art1
|
|
|
|
|
|