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Informative Articles

A Good Leader Knows The Team’s Colours.
Leadership can be a very challenging task. As leaders we don’t always get to choose who is on our team. In fact very often a leader inherits a team, of which most of the members have been there far longer than the leader, and may even know more...

Business Innovation – Improvisation
One of the most valuable fields of experience and one that creativity and innovation leaders should engage in – especially business leaders - is improvisation. Many of the skills of improvisation apply directly to idea generation: ...

Creativity Management – Personal Creativity
How can individuals maximise their idea pool? Some powerful techniques include: Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and...

Fuel Index ( A measuring stick for a company's success)
Every company has a Vision, a Mission and a set of core values. Companies develop multiple strategies that implemente the Values to realize their Mission. I always wondered, 1) Is there any relationship between a company's values and it's success?...

Goalsetting - How to Easily Set and Get Your Goals
Which of the following changes to your life do you want to make to your life this year? To have a slim and trim body? Find a stimulating job Take up a sport or hobby Buy your dream home Travel to an exotic destination...

Numbers Low? Your Sales Team CAN Survive A Recession!
© 2002 Kathi Graham-Leviss http://www.xbcoaching.com When companies begin tightening the reigns on spending due to a recession, you really have to put your sales skills to the test. That one simple transaction becomes a tennis match of offer and...

Strategic Planning for Salespeople
"Ready, shoot, aim." Unfortunately, that's the all too common description of the field salesperson's modus operandi. In a misguided attempt to stay busy and see as many people as possible, too many salespeople subscribe to the theory that any...

The Magic Button That Earns $3,546 or more
Ever wonder how a "guru" earns $3,546 or more just by pressing a button? The first thing a newbie learns when landing on the Internet is that it is full of hype. Hype this. Hype that. But when you cut through the hype, there is one simple...

The Power of Small Business Branding Through Private Labeling
Please consider this article for publication in your newsletter or on your website. Permission is granted to reprint for free with resource box and byline intact. Please send me a copy of your publication if you choose to include my article. ...

Want To Expand Your Business?
I hear it all the time. "I want to expand my business, but I don’t know how." Many online small business owners have this challenge. In all actuality, it’s not a business problem... rather a creativity problem. For any given industry, there are...

 
 
 
Don't Go For Broke

In the last six months of 2001 many businesses took a direct
hit that rocked the foundation of their financial business
security. Different mentalities have emerged in reaction to
the shift in economy from "go for broke" to "just give up."
Rather than dig the hole deeper or give up the years of hard
work you have put into your business change the paradigm in
thinking. Review your current business strategy and consider
what actions need to take place to stabilize your business again.
Once you have stabilized the foundation of your business you
can begin to grow again. Consider the following strategies
to regain control.

Act…Don't React
The strangest things happen to people when they get scared,
but the worst is the reaction of business people that think
their hard won business is going down hill and they begin to
react. Reaction cause calamities such as the loss of
additional much needed funds as we throw money at any marketing
ploy that looks like it might work. During a time of
uncertainly, hold tight to your funds and take extra measures
to research advertising before making an investment. Learn to
take a deep breath and be pro-active, not reactive to the
situation at hand.

Reign In Expenses
Most businesses expend money is areas that are not needed
during difficult times. Although these expenses might bolster
a business image they are not needed for strict survival or
stabilization of the business. If you have luxuries in your
business that are not absolutely necessary now is the time to
cut them out. Items like cable Internet services, high rate
cell phone services, (option for the lower plan), etc.

Strengthen Your Networking
Now is the time to make all those phone calls to business friends
you haven't had time for in the past. Reconnect and start
nurturing the networking process again. Do not, I repeat,
do not advertise your business hardships. Maintain your
positive attitude. Let your business friends know about your
plans and offer them a commission for any business they send
your way. Make it worth their time

 


and they will be worth your
time.

Make A Six Month Survival Plan
Give yourself some peace of mind by making a six-month survival
plan. Once you know exactly what you will need to stay on top,
your anxiety will lesson and your creativity will increase.
This is a perfect example of being pro-active instead of
reactive.

Understand The Ebb and Flow of Your Business
Keep exact records of sales week-to-week and month-to-month
every single year. By doing this you will begin to understand
the busy times and slow times of your business. In turn this
will allow you to plan financially for the slow times. Every
business has a slow period during the year, it's important that
you know what yours is in order to plan for the success of your
business.

Diversify Your Marketing Techniques
Do not depend on one marketing avenue to get you through tough
times. Perhaps this one marketing technique has worked for you
in the past, but obviously something has changed, and now so
must you. Make a list of possible marketing avenues and begin
researching which methods are most cost effective in relation
to results.

Get Professional Help If You Need It
Smart business people understand when they need outside help.
Do you? If your business is doing more sinking than swimming
it's time to seek a professional to help you put your business
on stable ground. Many, many businesses have filed bankruptcy
when it wasn't necessary. Professional financial mediators can
help you with creditors and get your business moving in the
right direction again.

A downward shift in the economy can cause heart-stopping
reactions where your business is concerned, but once you learn
how to work through the situation you soon realize you and your
business can weather any storm.

ABOUT THE AUTHOR
Peter Robben is a professional business mediator who helps
business owners find solutions to debt, creditor problems, and
financial insolvency. If your business is struggling, contact
him today by first visiting www.WeSolveDebt.com