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"A Professional's Mind Set To Making It Online"
Does the seasoned professional have a "leg up" on the rest of us? Not necessarily. People who have had distinguished professional careers in other businesses may have a distinct advantage over the masses if they are common sense smart, but they...
A Reason for the Season or How To Keep Your Sanity During the Holidays
Typically most business leaders and entrepreneurs face the
same challenge everyone faces during the holidays--too much to
do and too little time! You need to keep your business
going, at least for the majority of December, yet you have...
Capturing the Craft Show Market
Finding the right product to sell at a craft show is extremely important in finding success on the craft show circuit. You may already have an excellent craft product or line of products you are creating or even selling, or you may be looking for a...
Creativity is King in Small Business
In my last article, “The Reality of Buying Wholesale,” we looked at some of the controls that the largest companies in the consumer goods market place on their distribution channels. As we learned, some of these companies make it impossible for the...
How to get a better web site ROI
How to get a better web site ROI by performing a simple and inexpensive test using Google Adwords.
Better Web Site ROI
How to increase your business profitability by hundreds of percent.
Websites are ubiquitous these days and...
Innovation Management – the power of emotional attachment
The mere definition of innovation implies a break from the past, something new. However, one of the crucial aspects that many innovators fail to consider is the power of emotional attachment to existing products, methods and practices.
...
MANY OLDER WORKERS ARE OPTING TO STAY IN THE JOB MARKET
MANY OLDER WORKERS ARE OPTING TO STAY IN THE JOB MARKET Four Tips for Older Candidates to Remain Competitive in Today’s Economy It’s been said that some things simply get better with age, whether it is a vintage car or a fine wine; sometimes...
The Four Biggest Reasons why Businesses Fail... And How to Avoid Them Simply, Easily, And Without Fuss
Everyone's trying to make a buck - or two - on and off the Internet, these days. Yet, from the smallest home-based enterprise to multi-million dollar dotcom empires, businesses are failing, too, like never before. How can you make sure that YOUR...
Want To Expand Your Business? Try Walking Barefoot in the Grass!
I hear it all the time. "I want to expand my business, but I don’t know how." Many online small business owners have this challenge. In all actuality, it’s not a business problem... rather a creativity problem. For any given industry, there...
Wrong Product? or Wrong Marketing? You Decide.
Many new business owners feel overwhelmed about what product to sell. Once they finally choose a product they start to notice every Tom, Dick, and Harry trying to sell the same exact product. Is the market over saturated? Probably not considering...
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Business Names Can Bring Good Fortune
Judging only from the name, which company comes across as more crisply efficient, Order Out of Chaos or Ockahochee Organizers, Inc.?
Which business seems more innovative, Kabloom or Finest Flowers?
Which consulting firm seems more dependable, RP&G Consulting Partners or Skyhunters Consulting?
A company name can influence perceptions - attracting or repelling not only customers but also media people and joint venture partners. It does so through these and other factors:
* the style of the name
* how the name comes across to the ear
* the length of the name
* the personality it conveys
* any explicit or implicit message the words convey
* echoes of famous names and expressions
* associations of component
words or syllables
* associations with a specific era, culture or locale
* its vagueness or specificity
A great name also must steer clear of unsavory reminders or implications. Adolf's Auction House would raise eyebrows in Europe or the U.S. And while Fishkill is a respectable town in New York State, the name Fishkill Florists suggests a regrettable juxtaposition.
Name wisely!
About the Author
Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity. Find out more about her new discount naming company, Named At Last, which brainstorms company names, new product names, tag lines and more for entrepreneurs on a budget, at http://www.NamedAtLast.com
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