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A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.
Although front end systems such as advertising, public...
An Emotionally Intelligent Workplace Culture: Is it For You?
If as much as 80% of adult success comes from emotional intelligence, what would it be like if your workplace had a culture that fostered emotional intelligence?
“As much as 80% of adult ‘success’ comes from EQ,” said Daniel Goleman, author of...
Are There Other Types Of Photography?
As we have discussed there are many avenues open to a
professional photographer. Some actually graduate from the world
of business into corporate photography. Corporate photography
has many facets; it is used for publicity, in the form...
Conflict Resolution - Not As Simple As A, B or C
Wouldn't it be nice if you could just take a simple test to resolve your conflicts and have proper conflict resolution? A multiple choice test would be the best:
1. The person you are in conflict with is...?
a. Controlling
b. Indecisive
...
Creativity and Innovation Management- Thought Leadership
Leadership is only sustainable when leaders consistently come up with good ideas – when they are dependable thought leaders. It follows then that leaders would be more effective if they knew how to manage creativity and innovation. Some of the...
Creativity Management – Core Competency and Competitive Advantage
A core competence is one which critically underpins the organisation's competitive advantage. Companies can differentiate themselves from their competitors with specific core competencies, but often not for long. The differentiation is difficult to...
"How To Create Niche Information Products At No Cost To You!"
So you've found yourself a niche market? That's great! Now you
need to start making money with it.
The beauty about niche marketing is there are so many ways to
make money, no matter which niche you are in. There are tons of
products you...
How To Sell Snow To An Eskimo
Think it's a hard thing to do? Think again my friend. You don't need to be that good of a salesperson either. I'm sure you've heard this "That person is such a great salesperson they could sell snow to an Eskimo."
To find the answer to what make...
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarely the most effective. When Businesses are forced...
Press Release
Veteran Startup Execs Launch Wasabi Ventures, A New Kind Of Venture Investor
New company lets startups get all-you-can-eat access to a comprehensive group of experienced advisors without burning cash.
PALO ALTO, CA July 10, 2004 -- Wasabi Ventures, today announced...
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A Good Leader Knows The Team’s Colours.
Leadership can be a very challenging task. As leaders we don’t always get to choose who is on our team. In fact very often a leader inherits a team, of which most of the members have been there far longer than the leader, and may even know more about the work than the leader. Whatever the situation, one of the responsibilities of a leader is to motivate the team to all work together towards the common goal. This can be a daunting challenge. So often the team is comprised of very diverse members, each with their own strengths, weaknesses, and work styles. The team dynamics are also often complicated by internal disagreements and personal conflicts. The leader, not only has work with this group of people, but also needs to achieve the results expected by their superiors.
Leaders can great benefit by being able to identify the types of personality characteristics of team members. By understanding the basic personality types, the leader can use individual strengths of members for the good of the team, as well as assign tasks that individual team member’s naturally excel in. A leader can also learn to communicate in a way that is motivating, by taking into account the needs, values and working preferences of different team members.
A good leader will see the greatest results by working and utilizing the strengths and working style characteristics of the personalities on the team. By correctly positioning the individual member strengths and compensating for weaknesses, the leader can bring the team into a productive balance and harmony.
A brief overview of the different values and working styles of the four main personality types demonstrates the importance of this knowledge being part of the successful leadership toolbox. The four types of personality will be described using the colours Gold, Blue, Green and Orange.
The strong Gold employee takes work and responsibility very seriously. Gold personalities want to contribute, be part of the team, and to be successful and productive. They respond well to recognition, rewards and incentives. However Gold team members need well defined responsibilities and structure, firm expectations and timelines as well as being reassured from authority that they are on
the right track.
The strong Blue personality needs an open, social atmosphere to be able work well. Relationships are very important for them, and they need the freedom to be able to nurture relationships with coworkers, customers and employers. Conflict and intense competition are painful for a strong Blue, but they will thrive in a positive, creative, service orientated atmosphere.
A strong Green personality is more noted for expertise rather than people skills. They are excellent working with facts, data, research and analytical projects. Greens shine in their ability for designing, understanding complex systems and strategy. Facts are of utmost importance for the Green, but they have a weakness for routine follow through and are somewhat insensitive in social interactions.
Orange team members are noticeable by their energy, skill and creativity. A key factor for an Orange is the freedom to be able to use their skills and abilities. If there is too much structure, or their boss is very authoritarian, the orange personality feels blocked and does not function well. Orange personalities like people and work well in a spirit of teamwork, competition and camaraderie. They are action orientated, though and become impatient with prolonged talking and detailed administrative tasks.
A leader, by knowing the colours of his team, can use this knowledge to blend the team members into a unified, well coordinated picture poised for success. By facilitating each team member to function in their areas of natural strength and motivating them by communicating in a way that inspires harmony and team work, the leader is well on the way to achieving extraordinary results.
About the author:
Barbara White is the President of Beyond Better Development. As a speaker and author, Barbara brings her passion and expertise
in leadership
development to work with people to help them grow towards excellence in their personal and professional
life. For more articles visit http://www.livingbeyondbetter.com
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