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2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright © 2005 by Bruce Carlson One of the least talked-about areas in copywriting education is voice. This is probably because it’s tough to set general rules for something that’s so personal to each of us. After all, the same things go into...
A Day in the Life of a Freelance Copywriter
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you...
Engage Your Customer – Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers? I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you. Recap your...
How To Get 50% of Your Freelance Fee Up Front --And a Whole Lot More!
This is valuable content from my free online newsletter, the
FREELANCER'S BUSINESS BULLETIN. In the April 2004 issue I shared
with my subscribers the secret to getting at least 50% of your
freelance fee up front, plus a whole host of other...
"How To Get Started With A Career In Copywriting"
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance...
New Year's Resolutions for Writers
Whether you're an experienced writer looking to boost your
career or a complete novice desperate to break into the world of
freelance writing, there's a good chance that you'll be using
the New Year as the excuse you need to start a whole new...
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use...
Segmenting Your Target Audience Through Your Copywriting
by Karon Thackston © 2004 http://www.copywritingcourse.com Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of...
Web Copy – How Much is Enough?
Web Copy – How Much is Enough? By Glenn Murray * These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a...
Wording Up Your Website
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it...
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What Is Your Trail of Bread Crumbs?
A few years ago I was asked to teach a class on marketing
strategies for a group of unemployed job seekers. As I thought
of how I could best help this group of highly qualified, but
very depressed executive level people, I came up with the
following strategy that will also help you market your business.
The first question I posed to the group was this: "What problems
are you VERY good at solving?"
This is a tough question and it took the individuals in my class
a lot of hard thinking to come up with a thorough answer. What I
was trying to get them to do was to look at their job skills in
terms of problem solving, rather than experience. Anyone who is
skilled at a job has mastered a set of problems he or she is
very good at solving.
The same thing applies to your company. Really, really put your
mind to coming up with a focused list of specific problems your
business is VERY good at solving for your customers. I want you
to think of some poor manager's list of performance goals his
boss has handed him to accomplish, or else. Don't stop thinking
until you can define these problems in almost the same kind of
wording that will appear on this poor manager's performance
evaluation next quarter.
This process will force you to look at what your business does
from the inside out. Not from the view of an insider looking out
at all the possible customers out there, but as an outsider who
has a problem and is looking for some outfit that can hand them
a solution on a silver platter.
Once you have reduced everything you and your team do to a very
short list of problems you are very good at solving, then your
marketing merely becomes a matter of helping that
problem-plagued manager
(and others like hime) find you.
Yes, I really did say, "merely" and I was totally serious.
Here's why. When anyone has a significant problem that causes
pain, loss of sleep, stress and all kinds of other
unpleasantness, THAT PERSON IS LOOKING FOR A SOLUTION.
For example, I am very good at ghost writing articles for the
business person who cannot, or is too busy, to write them for
herself. Oh, she knows she could really enhance her reputation
and marketability if she could write and publish a number of
articles related to her fields.
But since these this individual cannot write these articles for
herself, she is looking for a solution to this problem. I am the
solution and she is looking for me.
In your business, it is important to understand that there are
people out there in your marketplace looking for you right now.
They don't know your name or phone number, but they are looking
for the solutions you can deliver to them.
So all your marketing efforts from now on, must be directed
toward helping these people find you. Lay your trail of bread
crumbs with every marketing step you take and make sure the
trail leads right to your front door. They will find you.
COPYRIGHT (C) 2005, Charles Brown
About the author:
Do you need to turn the written word into profits? Charles Brown
is a freelance commercial writer located in Dallas-Fort Worth
area, who is available to help write professional web content,
organizational newsletters, direct marketing material and other
copywriting projects for business and non-profits. Put Mr. Brown
on your team today. Visit him at
www.bizwriterstudio.blogspot.com or you may contact him at
817.715.3852 or charbrow@gmail.com.
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