|
|
|
7 Valuable Tips For Article Writers
1. Let your affiliates use your articles to earn commissions. Simply make your articles available to your affiliates to publish in their ezines or on their web sites with their affiliate links in your resource box. You'll be able to increase...
Are You Asking the Right Questions in Your Copy?
Are You Asking the Right Questions in Your Copy? by Karon Thackston © 2004 http://www.copywritingcourse.com It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions,...
Does Your Copy Look "Fake" To the Search Engines?
by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every...
Here’s A Little-Known Secret To Writing Copy, For Serious Copywriters Only
Have you ever wondered how your copy sounds to your prospects when they're reading it? If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter. The very...
How to Benefit From E-zine Articles
HOW TO BENEFIT FROM E-ZINE ARTICLES Think of an article you write for an e-zine as an extended piece of literature that helps you capture that reader's attention for a few minutes. If your title and lead are dynamic and your article is informative...
Making a Career of Sharing
After battling the sea for nine years, it's time to move on. That's what I told myself when I first stepped ashore to search for a land job. The decision was not made on the spur of a moment but after much thought and soul searching. While I...
Published But Not-Paid Part II - How To Extract Payment From Sticky Fingered Editors!
Having a proper strategy in place to eliminate payment confusion will go a long way in avoiding unnecessary problems caused by misunderstandings, (see the part one of this article), but there will be occasions when the agreed payment period has...
Search engine Optimization copywriting - A genuine way to achieve the Higher
The basic aim of the site optimization is to achieve the top 10
position in the search engine. Various strategies have been used
to achieve that. Out of all the strategy copywriting is the one
of the strategy that is in use. But before the...
Should You Use Ghostwriters that are "a dime a dozen"?
By Fred Farah
Lately there's been a lot of talk about articles,
articles for your web site content,
articles for your ezine,
articles with your bio info posted to article directories.
So what's the big deal anyway? Why is...
Writer's Block Begone
Back when I was in college, I belonged to one of those professional associations for the video industry. (I was a student member.) The monthly newsletter had a column called "Writer's Block." Although called Writer's Block, no one ever wrote about...
|
|
| |
|
|
|
|
|
|
Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston © 2005
http://www.copywritingcourse.com
I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy.
Think About It
Before you pen one word (for the Web or any other marketing medium), stop and think. "After reading this copy, what - specifically - do I want my site visitors to do?" Maybe you want them to click deeper into the site. Perhaps you want them to buy right then and there. It could be that you'd like them to call to discuss your product or service. Make a donation. Subscribe. Download. There are thousands of possible actions. Give some consideration to the question above and choose the action you most want your visitors to take.
Signposts Point the Way
The next step is to include signposts along the way so your visitors understand what they're supposed to do once they've read your copy. Leaving verbal clues helps prepare your visitors to take action once the time comes.
For instance, if you run a software site that offers a free trial download, you can prepare your visitors to get the trial version all throughout your copy by mentioning "free download" or "free trial." Your copy might read:
Email Lock software allows you to send emails and attachments securely through encrypted channels. With the free download, you'll discover just how easy it is to protect your messages and attachments from spying eyes. It's
ultra-easy to use. You'll send emails just as you always have, and your recipients won't know anything has changed, either. The free trial version is fully functional and allows you to experience all the flexibility and simplicity of sending safe and encrypted emails and attachments.
What's happening as your site visitors read? They see phrases like, "With the free download, you'll discover…" OK, where's the download button? Then they read, "The free trial version is fully functional…" Wonderful! I want it! How do I download the free trial?
They begin looking for ways to take the action you want them to take. So tell them how!
Ready? And… Action!
Your job is just like a movie director's job. The director has to motivate and encourage his actors. He tells them why their characters are so important to the film. The director helps the actors understand the emotions involved with the parts they are playing. Then, once he has them all primed, he calls for action.
That's what you should do in your copy. Guide your visitors. Lead and nudge them in the right direction. Show them signposts that point to the action you want them to take. Then call for them to take that action.
Once you give your copy focus, once you define a goal for the copy and an action for your visitors, you'll find it easier to write copy that converts.
About the Author
Karon Thackston is a veteran copywriting pro who specializes in SEO copy. If your copy isn't getting results, let Karon teach you how to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest ebook “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.
|
|
|
|
|
|