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19 secrets to making your ad copy more effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains. Ad copy, sales copy, sales letter, copywriting or whatever you want to call it – the goal is the same for every Internet marketing business....
3 Tips For Writing Better Headlines
Copyright © 2005 by Bruce Carlson The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to...
5 Key Reasons Why Great Copywriting Will Always Be Your Most Important Business Skill
Ask any successful business owner what is the most important business skill that an aspiring entrepreneur or Internet marketer can possess and I'll bet you'll hear one resounding answer over and over again.
Copywriting. Copywriting. Copywriting....
5 Reasons Why Headlines Are The Single Most Important Part Of All
Are you maximizing your marketing results by using headlines at every opportunity? Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull...
Business Writing: When Not To Be Professional
It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put your “best foot forward.” And, of course, you want to...
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Not very appealing, is it? Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are...
Hotel Internet Marketing and the Secret of Copywriting
Are you a Hotel Marketer? Do you want to improve your Hotel Internet Marketing Sale? Here are the suggestion: revise your website copywriting!
I've seen many websites in our hotel & hospitality industry crowded with copywriting mistakes. These...
Leverage the Power of Article Marketing
Now that you know the secrets to writing great articles, it's time to power up the article writing ladder of success. Web articles will definitely will help build your reputation as an expert, but it takes time and patience. Following are some ways...
Transform your Home Page to Pull Sales with Passion Copywriting
Transform your Home Page to Pull Sales with Passion Copywriting Judy Cullins c 2003 All Rights Reserved. If you are like many professionals, you know your subject, you are an expert in your field. You are even passionate about it! What you may not...
Use Grammar as a Marketing Weapon
If you're like me, you're not writing that ad, Web page, or
radio script to make your English teacher proud. You're writing
to sell.
If you get an "A" while you're at it, great. But don't count on
it. To get prospects to click, call, or buy,...
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"Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
Copywriters that try to be clever, humorous, abstract, or use
double entendre with their headlines and ads will normally find
that they flop and are thus a waste of both time and money. Many
of the Super Bowl ads fall in this category. While they are often
funny to watch, most people don't remember what company the ad
was promoting.
Ted Nicholas tells the story of how a book that he had written
was not selling very well. He had titled it, "How Not To Drown In
A Sea Of Debt." One day he stopped by a bookstore and looked for
the book in the personal finance and self help sections but could
not find it. So he went to the information counter and asked if
they carried the book. He was told yes they had it in stock, and
it was located in the swimming section!
Ted subsequently changed the title to 'How To Get Out Of Debt'
and the book sold well from that point on.
If you are trying to promote something,
keep your titles clear
and simple. Leave clever and humorous to the entertainers.
Headlines that are too abstract are often unclear to the reader
and do not clearly identify to the reader why they should be
interested in the information contained in the follow on copy.
Make your headlines clear. Identify a benefit to the reader as to
why they should read on further into your ad, article, or sales
letter. If you do, you will find your desired results will
improve.
About the Author
George Dodge has worked on the Internet since 1994 developing,
and serving as webmaster for, numerous government and commercial
websites. One of his commercial sites focusing on headline
copywriting is
www.Headline-Creator-Pro.com where you can get your copy of a
headline generating tool that enables you to create winning
headlines quickly with push button ease.
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