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10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make...
11 Things You MUST Know Before Hiring a Copywriter
So you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid...
Copywriting Is Not One-Size-Fits-All
by Karon Thackston © 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I want you to write the sales letter for...
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most...
Progressive Headlines Guide Customers To Buy
by Karon Thackston © 2004 http://www.learn-copywriting.com Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the...
Secrets of Writing a Business Website Homepage
Think you know how to write a business website homepage? Read this article to make sure.
You probably think you already know what a homepage is. But if you’re like many business website owners, you really don’t. The homepages...
The No 1 Ecommerce Solution Tip For You
The number one ecommerce solution you need to be a success on the Web is learning to write for the internet. You will be able to capture your visitors attention and hold it, otherwise it's click and off to another site.
You need to be able to put...
The World's Most Powerful Marketing Tool
What marketing skill would you need "to sell sand in the desert?" It's the same marketing skill top-dog eBiz marketers have in common. Rudyard Kipling said it best when he wrote: *Words are the most powerful drug used by mankind.* The common...
Top Ten Great Headline Ideas
Top Ten Great Headline Ideas Judy Cullins ©2005 All Rights Reserved. What Makes a Great Headline? Headlines are far more important than the copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and...
Your Site Map: Spider Food or Just A Light Snack?
by Karon Thackston © 2005 http://www.copywritingcourse.com Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. What spiders am I talking about? The automated programs...
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Are You Content With Your Web Articles? 5 Ways to Dominate Your Niche With Copy that Rocks
Web articles - they're immensely popular these days, for the
simple reason that you can broadcast your name and URL all over
the web with them. Trouble is, everybody's doing it... and that
means major competition in ALL categories! So the question is:
How will you keep your reader focused on YOUR article and not
the other guy's? Read on for Killer Article-Writing Secrets that
Will Bump You Up on the Popularity Charts!
1. Write Power Headlines.
Which of these sounds better: "5 Ways to Create Better Web
Articles," or "5 Ways to Dominate Your Niche with Articles that
Rock"? Your headlines MUST pop off the page, and that means
slipping those dynamic power words in whenever you can. And
don't forget the search engines. Give the Google Monster
something to snack on: popularly searched keyword terms in the
first three words of your article's headline. You can find
related keyword search terms right here:
http://inventory.overture.com/d/searchinventory/suggestion/
2. Make it Meaty.
Remember how peeved you were last time you clicked that article
with the awesome headline only to start reading and find out
that the author had virtually NOTHING to say? What makes an
article 'meaty'? Specifics as opposed to generalizations. You
MUST think details. Instead of saying "Download a free web
editor," direct the reader to a specific website: "Download a
free web editor at http://nvu.com."
3. Talk it Through.
Here's something that so many new authors forget: in your
article, you want to have a conversation with your reader. That
means natural emphatic pauses, strong pacing... and yes, even
permission to use
colloquial speech! (Did you notice that
pacing, by the way? How'd she do that?) You're allowed and even
encouraged to have fun while writing. Your best bet: pretend
you're writing an email to a friend, and then let the story flow.
4. Add Those Keywords.
What are keywords? Popularly searched terms that web surfers use
to look up information in the search engines. You can find out
what folks are hunting for by going to that Overture tool we
talked about earlier, which is here:
http://inventory.overture.com/d/searchinventory/suggestion/.
Plug in your category and sprinkle the resulting phrases
throughout your article. Use keywords liberally in your headline
and first paragraph!
5. Give Away Freebies.
Share your favorite tools and web resources (notice I did that
here) with your readers, and see how fast you become one of the
top authors in your niche. People LOVE free stuff... and if you
don't share, some other guru will.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, since 2009.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
over 10 years of experience writing corporate print materials
and web content. Trust her with your next e-book, article series
or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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