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3 Tips For Writing Better Headlines
Copyright © 2005 by Bruce Carlson The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to...
A Copywriter Speaks: Hey, Give Me Back My Pen!
It’s no wonder I have a permanent crick in my neck. I’ve spent the last ten years shaking my head piteously at people who think they can write. Fellow scribes, let us gather now for a virtual group hug, as we console each other for the fruitlessness...
Does Your Copy Look "Fake" To the Search Engines?
by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every...
E-Book Writing Formats: How to Make the Words Flow
Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50...
Is It Time For A Copy Facelift?
by Karon Thackston © 2003 http://www.copywritingcourse.com I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any *good* copywriters out there, they’d be able...
Limited Time Only (Shh! It's A Secret)
by Karon Thackston © 2005 http://www.copywritingcourse.com Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time...
Online Copywriting vs. Writing Copy for Print
Online copywriting has the same goals as print content, but there at least seven distinct points of departure between writing copy online and for print. Online copywriting and print copywriting are very different. You hear that all the time....
Proof Reading-The in "Audible" Art Form
If you are a writer of an ebook you definitely get others to proof-read your work, right? Is proof-reading one of those tasks that if you had the option you would rather take the garbage out to the bottom of the driveway and tolerate the stench then...
They’’re Searching So Why Aren’’t They Buying?
by Karon Thackston ©© 2003 http://www.marketingwords.com There seems to be a common myth regarding site visitors and the buying process these days. I’’ve heard this statement more than a few times over the last several months: ““My visitors find me...
Web Copy – How Much is Enough?
Web Copy – How Much is Enough? By Glenn Murray * These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a...
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Are You Content With Your Headlines? 5 Ways to Beef Up Your Article Title for Maximum Clickability
You clicked on this article, and now you're diving right in for
a hearty read. Why'd you do that? Because I sucked you in with
my "direct markety" headline. Now, before you go running away in
defiance of being manipulated, know that this is a trick you can
use on YOUR articles to get other people to read them and hear
what you have to say. Here are Five Sneaky Maneuvers you can
pull to stand out in the article crowd, get noticed and keep
those clicks coming.
1. Make It Personal - Address Your Reader.
Jump right in and start talking to your reader like you're old
pals; do it in the headline because that's where you'll meet.
Ask him a question, tell him that you plan to share some
amazing, highly coveted marketing secret... tell him he'll be
rewarded, if he'd only just CLICK.
2. Make It Emphatic - Use Superlatives.
Imagine if this article's headline said something like, "5 Ways
to Write Better Headlines." What's your first reaction? *YAWN.*
Bold descriptives add energy and a dynamic quality to your
writing-- and that's what keeps the reader moving along,
absorbing and enjoying what you have to say. The headline is the
prelude to the goods, so hook them here or lose them forever!
3. Make It Informative - Tell Them it's a List.
Although he's not thinking about it, your reader knows when
you've written a list article just for him just by reading your
headline. Example: Five Ways, Five Tips, Five Reasons... all of
these hint at what's to come. Your "list" article should be
brief yet powerful, broken up into five or so bullet points, and
leave the reader with some tasty informative nuggets to nosh on.
4. Make It Proactive - Include Keywords.
The more you Search Engine Optimize
your article, the better
it'll serve as your ticket to higher page rank on Google, Yahoo,
AskJeeves and the other major search engines. So please, DO add
keywords! You can find good keywords and keyword phrases here:
http://inventory.overture.com/d/searchinventory/suggestion/
5. Make It Categorical - Tag It.
The web is surely becoming a place for classified information...
classified into groupings, that is. With so many article
directories utilizing topic categories and sometimes even
tagging their articles (Technoratitag.com is a good example),
it's a wise idea to tag your own. Think about what topic your
article covers, and then add a categorical header before the
headline. Example: Dating and Relating: How Do You Know When
It's Love?
Keep this headline checklist handy so that each time you write a
new article, you can do a quick run-through and make sure all
your bases have been covered. It pays to be diligent...and your
efforts will be rewarded with more clicks, more page views and
more future business prospects!
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, since 2009.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
10 years of experience writing corporate print materials and web
content. Trust her with your next e-book, article series or web
project, and make a lasting impression on your audience of
information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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