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10 Successful Strategies For Profitable Sales Letters
1) Start with a headline. Right up front give your products strongest benefit. Make a promise in your headline, and then explain how the promise and benefits work to the customers potential in the body of your sales letter. 2) Tell a story. Give a...
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication?
Try the children's bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly
50 years with titles such as The Cat in the Hat , Hop
on Pop and Green Eggs and...
Are You Content With Your Headlines? 5 Ways to Beef Up Your Article Title for Maximum Clickability
You clicked on this article, and now you're diving right in for
a hearty read. Why'd you do that? Because I sucked you in with
my "direct markety" headline. Now, before you go running away in
defiance of being manipulated, know that this is a...
Copywriting Successes and Failures: A Comparison Of the Good and Bad
by Karon Thackston © 2002 http://www.copywritingcourse.com It’s about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete...
E-Book Writing Formats: How to Make the Words Flow
Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50...
Need a Great Idea? Feed Your Brain
A lot of great ideas happen when two or more other ideas collide to form something completely new. Think of this like those old chemistry movies we used to watch in school. You had all of those atoms floating around and when two collided -- bam! A...
SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
by Karon Thackston © 2004-2005 http://www.copywritingcourse.com It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been...
What's So Different About Writing Web Copy?
To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications. Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to...
Writing Newsletters – Tricks of the Trade
Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or...
Writing Web Copy That SELLS - How It Compares With Offline Copy
Whoever said "long copy" doesn't work on the web obviously doesn't know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products. There's...
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Are You Content With Your E-Book Content? Five Improvements That Will Hook Your Readers
Planning to offer free e-books to your email subscriber list?
Here are five ways to be sure that e-book gets saved to their
desktop as opposed to getting tossed into the Recycle Bin.
1. Keep it simple.
Your free e-book should be a sample of what's to come...
marketing secrets revealed by a pro who knows what it takes to
sell on the web! Keep it informative and entertaining, but don't
give away the whole story or there will be nothing left for the
piece de resistance. What's the climax? Why, that upcoming
smoking promo that will be your seasonal cash cow, of course!
2. Keep it specific.
I can't stress enough how much more credible you will appear if
you reveal the details as opposed to "keeping it distressingly
vague" like so many would-be marketers often do.
Emotionally-charged copy is super, but don't forget to answer
every single Who What When Where How Why in EVERY chapter that
you write!
3. Keep it clean.
ALWAYS choose a font that's easy to read, no matter what line of
business you're in. This will be a book with lots of text. Book
fonts are very different from headline fonts, and to confuse the
two means an unprofessional look that means your e-book won't
make it past the SAVE AS prompt. Text should be 10-12 point, and
no larger. Also avoid "busy color schemes, like bright blue text
against a red table, as they do tend to vibrate.
4. Keep it organized.
I know it's dull, but you MUST give your e-book numbered pages,
a set of chapters and a Table of Contents where your reader can
easily look up what
he'd like to learn. Think of how much
happier you feel when you can skip right to the section that you
want to read most at that particular time. Your reader feels the
same exact way as you do! So impress him with a little
organization.
5. Keep it brief.
Again, this is supposed to be F*REE information. Please do not
stress yourself out with hours of blood, sweat and tears in an
effort to create what should be a simple but informative
e-guide. Make it easy on yourself; outline your topic into three
or four sections, sub-categorize again, divide into main points
and then fill in the details. All told, you should have no more
than 15 pages (and no less than 8 if you want to be considered
an expert.)
That's it, simple as pie and your e-book is packaged and ready
to ship via email express. Congratulations! You're on your way
to graduating to Pro Marketer status.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, since 2009.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
over 10 years of experience writing corporate print materials
and web content. Trust her with your next e-book, article series
or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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