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3 Keys to Better Online Copywriting
© 2005 by Bruce Carlson
Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience or instruments.
It doesn't work too well.
A...
Charles Brown
Lately I've been noticing a lot of website operators who are
missing out on a very important opportunity whenever they post a
new article or new content to their websites. Sure the new
content may be very informative, and well written, but...
Copywriting and Your Five Senses
Copywriting and Your Five Senses by Karon Thackston © 2004 http://www.copywritingcourse.com In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something....
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the...
Copywriting that Sells
The first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is...
Does Your Copywriting Trigger What Makes Your Visitors Buy?
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you...
How to Benefit From E-zine Articles
HOW TO BENEFIT FROM E-ZINE ARTICLES Think of an article you write for an e-zine as an extended piece of literature that helps you capture that reader's attention for a few minutes. If your title and lead are dynamic and your article is informative...
Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston © 2005 http://www.copywritingcourse.com I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor...
Q&A for Writers, Editors and Publishers - Thoughts from Your Peers on Life and Work, Part One
Part One Answers to questions about the writing life – and work - from your peers – almost entirely unedited but for formatting and [corrections]. Yes, editors commit errors too, especially when communicating via the quick and dirty method we...
Q&A for Writers, Editors and Publishers - Thoughts from Your Peers on Life and Work, Part Two
Part Two -- Question # Six - Editors, how do you locate that next position when it's time to move to a new publishing house, newspaper or magazine? How do you keep that great editing job once you have it?” -- Page Nine Jenny Kasza – “To keep a...
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5 Sales Letter Tips To Explode Your Conversion Rate
Are you like me?
A little over a year ago, I started my first internet marketing
venture. I had a wonderful product - specifically, an eBook -
that I hard worked very hard on.
I bought my own domain name and web hosting, buying a huge
package to handle all the credit-card-throwing visitors I
thought I was going to get.
I then proceeded to write my sales letter. I actually spent
hours on it, tweaking it, making sure there were no spelling
mistakes, making sure it said exactly what I wanted it to say.
Finally, my website and my eBook were ready for the EXPLOSION of
sales I thought I was going to get. I set up a pay-per-click
advertising campaign to get visitors to my site.
I sat back, thinking all the online marketing was done - I was
just WAITING for the cash to come flowing in!
Guess what happened?
Nothing. Nobody bought my eBook!
What was the problem?! Part of the blame goes to my sales
letter. Don't get me wrong, it was good - but not good ENOUGH to
get visitors to buy.
How can you avoid my mistake and write a better sales letter
than what I had done? (Don't worry, I've gotten better ;) Follow
these tips and you'll be off to a good start.
1) "What's in it for me?" This is the most important thing to
keep in mind when you're writing your sales letter. Pretend to
be a visitor to your website. Why should they buy YOUR product
instead of XYZ Company's? What will it do for THEM? Will your
product be worth their hard-earned money? This tip is extremely
important.
2) "Make your headline INTERESTING." Your headline (big text at
the top of the sales letter) is almost certainly the most
important text on your sales letter. It MUST draw the reader in.
If you don't grab the reader's attention in a few seconds,
you've lost them forever. Make it interesting... for example,
instead of "Buy Oranges Cheap," you should say "Taste Heavenly
Sweet Florida Oranges for only $0.99!" Be creative.
3) Use testimonials. There's no greater tool to convincing
the
visitor of your product's value than testimonials. Some people's
sales letters are mostly testimonials! The testimonials can sell
your product for you. However, do NOT make fake testimonials. It
only will hurt your business in the end. Give away some copies
of your product away to people who agree to give a
testimonial/review of it in exchange. Have some friends tell you
what they think of it. Ask your current customers for their
experience with your product.
4) Create fear and desire in the reader's mind. This is very
powerful. Create a fear in the reader's mind that they will be
worse off if they don't have your product. Create a desire
feeling so that by the end of the sales letter, the reader is
hungry to try your product.
5) Make it easy and safe to order. You must tell the visitor
that it is completely safe to purchase your product through the
secure payment servers, and so on. You MUST have a secure
payment server or you might get in trouble with buyers' credit
card information being stolen. Also, you should accept credit
cards on your site. I recommend 1ShoppingCart (for physical and
digital products) or ClickBank (digital products only). These
are two of the well-known and trusted companies of the online
payment world. They both are secure and accept credit cards.
Please note that there MANY more tips and MUCH more to learn!
These are just a few tips! If you are *serious* about your own
online business, please check out MarketingTips: Internet
Marketing Secrets©
I HIGHLY recommend this internet marketing course and personally
own it. I can honestly say that it has helped my marketing
immensely! Take a look at it immediately. Click here:
Internet Marketing Secrets©
To your success,
Keith Gilbert
About the author:
Valuable tips on copywriting, writing sales letter, increasing
your conversion rate and improving your internet marketing and
online business, and more.
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