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A Copywriter Speaks: Hey, Give Me Back My Pen!
It’s no wonder I have a permanent crick in my neck. I’ve spent the last ten years shaking my head piteously at people who think they can write. Fellow scribes, let us gather now for a virtual group hug, as we console each other for the fruitlessness...
Five Sections of Your Copy Guaranteed To Get Read
by Karon Thackston © 2005 http://www.copywritingcourse.com Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or...
How Freelancers Can Expand Their Business Using Personal Coaching
Back in 1985 when I first started copywriting, the only help I could find on the subject were books by Herschell Gordon Lewis, Bob Stone, David Ogilvy, and a few others. I didn’t even look for books on how to build a copywriting business because it...
How to Get Your Prospects to Do Exactly What You Want by Tormenting Their Brains
Have you ever watched a television drama that drew you deeply in and then ended suddenly with a cliffhanger? How did you feel? Was your adrenaline pumping? Could you wait to find out what happened next? Did you feel discomfort? If you answered...
Need a New Idea? Try Changing Your Perspective
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then....
Published but NOT Paid! Part I - Start Right To Avoid Problems
It's an unfortunate fact of a freelance writer's life that sooner or later you will inevitably fall foul of a bad payer. Hopefully this will be nothing more than a reluctance to hand over the cash, but you should be prepared for worse. Most...
The Art of Reading Your Buyer's Mind
Wouldn't it be fantastic if you had a crystal ball and you could read your prospects' minds you knew what they were thinking when you were making your sales presentation. You knew why there were considering the product in the first place. You knew...
The Bible - The Source Of All Copywriting Secrets
I've been a student of the Bible for practically all my life.
There is a lot of reason why this book remains the number one
best-seller year after year. I think that it is the source of
ALL wisdom, yes, including successful copywriting!
What...
Web Copywriting for International Markets
So your website is beautifully written, the keywords are all in
place and everything seems just fine. But hang on, half or more
of potential customers will probably never find you - and many
of those that do could find your web copywriting...
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline...
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"3 Quick Tips To Becoming An Instant Copywriting Genius"
Copywriting is the ONE skill that will
turn words into cash, and it's really
the one thing you must learn if you're
thinking of selling anything at all.
From traditional direct mail and now to
the internet, the power of words has
already made millionaires out of
ordinary folks like you and me!
Successful copywriters know this.
That's why they charge exorbitant fees
for their services, which will no doubt
still be money well invested.
The good news is, you can have this
power too. You can write your own sales-
pulling copy everytime - if you know
the 'tricks'.
Well read on and I'll reveal to you 3
jealously-guarded tips that can turn
you into a copywriting genius quickly...
(1) Start A Sales Letter 'Swipe File'
Simply start collecting winning sales
letters AND emails into a 'swipe file'
that you can refer to for :
* Your own education
* As an 'idea generator' for your copy
* As inspiration and motivation
You'll find this 'swipe file'
invaluable to writing your own killer
copy. Successful copywriters literally
swear by this method in creating
awesome sales letters.
(2) Write As If You're Your Own Prospect
The real secret to copywriting genius
is to get into your propect's mind and
encourage action at will.
And the best way to do this is by
becoming your prospects!
Write your copy from their view and put
yourself in their shoes. Think like
them and you'll build a subconscious
rapport that wins them over.
Throughout
your copy, ask questions
they would ask.
Write from the heart and answer these
questions.
Ask yourself too : "would YOU buy this
product yourself if you're reading the
copy you wrote?"
Identifying with your prospects must
begin right from the headline down to
the final P.S.
(3) Create The Achieved End Results
Here's a tip that works like crazy.
Create the actual OR perceived end
results write at the beginning of your
copy. Give specific details. Continue to
emphasize these results and benefits
throughout your letter.
Give a 'tangible' feel to what can be
achieve IF they buy, and what they'll
lose if they don't.
A simple example...
Don't write : "You'll receive unlimited
traffic to your website everyday!"
So? What does that achieve?
Write instead : "Generate 1000% more
traffic, subscribers AND sales with
less than 5 minutes work!"
This shows the end results more clearly.
Copywriting's easy if you know the
right techniques.
Apply the above 3 tips and you'll be
improving your own copy quickly ...
without spending hundreds of dollars or
hours on copywriting courses or ebooks.
Try it.
About the Author
****************************************
Copyright (c) By Ewen Chia
Finally! Discover Web Marketing Secrets,
Tips And Resources In Less Than 30
Seconds And Without Spending A Single
Cent!
http://www.marketing-make-money.com
--> P.S. More hard-hitting articles
can be found at
http://www.EzineArticle.com
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