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Branding vs. Direct Response in Small Business Marketing and Advertising
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Computer Consulting and Virtual IT
Do you own or manage a computer consulting company? Would you like to achieve greater small business success? If so, then get ready to learn why most computer consulting companies get IT (Information Technology) wrong and what you can do about IT.
The Problem: Why Most Computer Consulting Companies Get IT Wrong
Most owners of computer consulting companies make their jobs much harder than need be. Why? Because these computer consulting business owners fall in love with the technology… and view their small business clients as a distant second priority.
However, if you get this part of “IT” wrong, you will doom your computer consulting company to “clueless geek” status. It’s crucial that you understand one extremely important principle here: Recruiting and retaining small business clients is your #1 computer consulting priority. Keeping up with IT should never get in the way of the mission of your computer consulting company.
In other words, don’t get seduced by the hardware, operating systems or applications. Fall-in-love with the business opportunities surrounding how you solve your clients’ biggest business problems with your recommended IT solutions. That’s the real mission of a computer consulting company.
The Solution: Blend Computer Consulting and Virtual IT
To put this all in perspective with your computer consulting company, you need to understand and embrace the concept of virtual IT.
Virtual IT is what allows your computer consulting company to function as an extension of your small business clients’ companies. Your computer consulting company essentially becomes the outsourced IT department for your small business clients.
As owner or manager of a computer consulting company in this role, you will most likely become the de facto CIO (chief information officer), CTO (chief technology officer), or IT manager for your small business clients.
And just like any well-rounded internal IT department, your virtual IT computer consulting business will need
to provide, or arrange for, a complete soup-to-nuts solution that includes services like help desk, desktop support, network administration, engineering, security, training, procurement, and asset management… because anything short of the complete virtual IT solution will leave valuable computer consulting money on the table.
The Bottom Line
Most computer consulting companies are making a huge mistake when it comes to their small business engagements… because these computer consulting business owners fall-in-love with the technology, at the expense of the business opportunities. In order for your computer consulting company to flourish, make sure that you understand the concept of virtual IT and build virtual IT into every major business decision for your computer consulting company. To continue learning more about how you can use virtual IT to grow your computer consulting company, go sign-up right now for the one-hour free training seminar on 5 Easy Ways to Grow Your Computer Consulting Business at http://www.ComputerConsultingBusiness.com
About the Author
Joshua Feinberg is a 15-year veteran computer consultant and an internationally recognized expert on small business computer consulting. He has appeared in dozens of business and IT trade publications including CRN, VARBusiness, Microsoft Direct Access, TechRepublic, American Express OPEN Platinum Ventures, Entrepreneur, Inc, SCORE, Small Business Computing, and USA Today. To learn more about Joshua’s proven strategies that can help you use virtual IT to grow your computer consulting company, visit his Web site and sign up for the free computer consulting training recording at http://www.ComputerConsultingBusiness.com
Copyright MMI-MMV, ComputerConsultingBusiness.com, All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
Copyright Joshua Feinberg - http://www.ComputerConsultingBusiness.com
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