|
|
|
Asian Business Strategy and Approaches Today compared to the West – lessons from the classic text on Asian strategy the “Art of War” by Sun Tzu
By Jason Armstrong, Ph.D. Sun Tzu’s “Art of War” is considered to provide the most profound lessons for leadership, and victory in East or the West. Today its principles are applied to business all over the world. This classic body of work came...
Branding and Internal Communication
In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question:
Yes, I think you can use the idea of...
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences. I refer to behaviors like inquiries on the increase, new waves of specialized...
Keeping Your Email Box Organized & Ready for Business
Learning how to get the most organization from your email software is very likely the most important skill you can learn to conduct a successful online home business. There are three primary email applications on the market that folks use to...
Latest Technologies on Business Cards Printing Services
Printing is a personal thing. Each unique person has varying printing needs. Nevertheless, whatever your needs and experiences in printing are, you can always rely on a specific printer which caters to your exact printing needs. A printing need is...
The Best PR Has to Offer Managers
How cool is this? You’re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you...
The Biggest Secret That Will Guarantee Your Online Success
Until people understand that the internet is a new communication vehicle and not a new entertainment medium, success will continue to be elusive. The reason for this will become very clear as you read through this article. It is not too...
The Virtual Assistant
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive...
Write Better Web Content
If you’re reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely,...
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although...
|
|
| |
|
|
|
|
|
|
How to use humor successfully in your business communications
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system.
In fact the therapeutic benefits of laughter are now being harnessed by academia and the business community into laughter workshops and other formalized chuckle sessions. Get the workers laughing and you raise productivity, so it seems.
However it is extremely easy to get humor wrong. And a joke that’s sent to someone who doesn’t see the funny side will create more ill health through raised blood pressure than a few laughs could ever cure.
So what’s the answer? How do we harness humor and make it work for us, not against us?
People often say that the internet’s international nature makes it an unsuitable environment for humor for fear of it not translating across national boundaries – and inadvertently causing offense. But there are a couple of simple rules which – although not universal panaceas that always work – can help you use humor without risk.
Use humor about situations, not people. If you think about it, the butt of many jokes and other humor is a person or group of people, so it’s hardly surprising that offense is caused. The more extreme types are obvious - mother-in-law jokes, blonde jokes, women jokes, men jokes – but there are many more subtle ones too.
Then there are the nationality gags. I remember in one year hearing exactly the same joke (in three different languages) told by an American about the Polish, by a Canadian about Newfoundlanders, by a French person about Belgians, by a French-speaking Belgian about the Flemish, and by a Flemish person about the Dutch.
Obviously most humor is going to involve people in one way or another. But as long as the butt of the joke is a situation or set of circumstances, not the people, you’re far less likely to upset anyone. And there is an added advantage here.
Whoever they are and wherever they come from, people will usually identify with a situation. Take this one for
example...
Some people are driving along at night and are stopped by a police car. The officer goes to the driver and warns him that one of the rear lights on his SUV isn’t working. The driver jumps out and looks terribly upset. The officer reassures him that he won’t get a ticket, it’s just a warning, so there’s no problem. “Oh yes there is a problem,” says the man as he rushes towards the back of the car. “if you could see my rear lights it means I’ve lost my trailer.”
As the butt of the joke is the broken rear light and the loss of the trailer, not the policeman or the driver, no-one can be offended. And most people can identify with how that would feel.
The other key issue with humor is wordplays, puns, and anything else that’s based on figurative speech, slang, or jargon. The short answer is they don’t work internationally. However if the play or double entendre is in the concept rather than the words, it probably will work.
These may be funny to us, but would not be understood by anyone who is not a good English speaker because there is a play on the words:
* Deja moo: The feeling that you've heard this bull before.
* The two most common elements in the universe are hydrogen and stupidity.
These, however, probably would be understood because the humor is in the concept, not in the words themselves:
* You don't stop laughing because you grow old. You grow old because you stop laughing.
* The trouble with doing something right the first time is that nobody appreciates how difficult it was.
Overall, I think it’s wise to use humor as a spicy condiment in your business comms. And just as you would with the chili powder, use it in moderation if you don’t know the audience well ... and if you know they have a very sensitive palate, don’t use it at all!
About the Author
Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. Read more - and check out her free biweekly business writing tips eZine, Tipz from Suze, - at her website, SuzanStMaur.com
© Suzan St Maur 2003-2005
|
|
|
|
|
|