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Choosing A Coffee Maker - Tips On Finding The Right Features
Choosing a good coffee maker is not a decision to be taken for granted. If you are going to spend money on your favorite coffee, you will want to make sure the coffee maker you choose is of good quality and has the features you want. The majority of...
From One Cup Coffee Makers to “Smart” Refrigerators: Kitchen Appliances Catch up with the Speed of Life
The modern kitchen would not be complete without a refrigerator, an oven, a microwave, and a coffee maker. As fixtures in one of the most important rooms in the house, these appliances are on the forefront of the battle for greater convenience and...
Gourmet Coffee Stops Decrease Gas Mileage – Home Brew Tastes Better, Costs Less
Copyright © 2005 http://TastesOfTheWorld.net A researcher has stirred up the commuter coffee mug with the suggestion that morning rush hour traffic is worsened by stops for daily morning gourmet coffee at Starbucks and other premium coffee...
History of Instant Coffee
Mention instant coffee to any connoisseur and you are sure to get a frown of disgust. Yet, who among us hasn’t, after finding the coffee tin empty, scoured the cupboard in desperation with hopes of finding a long since misplaced jar or ‘hotel...
Home Coffee Roasting – Makes all the difference
Go Ahead---Have Some Coffee--- It’s Not JUST COFFEE Anymore! As I sit here one the deck with my daily morning cup of coffee, I realize… just a few years ago I’d have had a cup of dark strong, stovetop brew with some milk to ease the taste. No...
Make A Coffee Can Herb Garden
If you drink a lot of coffee, you probably have quite a few metal coffee cans on hand. With just a little effort, you can make a useful and pretty handmade gift for your friends and family.
First, wash out your can and peel off any labels. Next,...
Specialty Gourmet Coffee
Specialty gourmet coffee is a very hot commodity in today's market. The consumption of gourmet coffee has steadily grown with consumers enjoying the more sophisticated tastes of gourmet coffee beans. Specialty gourmet coffee, sometimes called...
The Authentic Cuban expresso Coffee Recipes
Just imagine the old days in Havana where old men dressed in white linens playing dominos and sipping some of the finest espresso in the world, while
cigar smoke and guitar music linger in the air. When one round of espresso is finished, women in...
The Original Irish Coffee
There are a number of Irish Coffee recipes available on the web
and elsewhere. Most of them are close to the original, but I
have yet to see one that is true to the original.
What makes me such an expert? A branch of my family invented
this...
The Types Of Gourmet Coffee
Since it’s first induction as the world’s most popular beverage, coffee has gone through many changes and upgrades. These improvements allow gourmet coffee drinkers the chance to choose between many different grades and flavors of the coffee....
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Starbucks Coffee History
To summarize something as phenomenonally successful as Starbucks coffee history might be a challenge. Many volumes have been written on the subject, it is examined and taught in business schools, and whole semesters are dedicated to the marketing genius of the company. The amazing success of Starbuck’s business model certainly deserves commendation if not adoration in the business world.
The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.
In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets. In 1981 the small coffee company caught the attention of Howard Schultz, a plastics salesman that noted the large quantity of plastic drip-brewing thermoses that they were buying from Hammarplast, the Swedish manufacturer that Shchultz represented here in the U.S.
In 1982 Starbucks coffee history was changed forever when Baldwin hired the energetic Schultz as the new head of marketing and shortly thereafter sent him to an international housewares show in Milan, Italy in 1983. Schultz found himself infatuated with the vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first caffe’ latte’ and, as he observed the café patrons chatting and laughing joyously while sipping their coffees in the elegant surroundings, inspiration struck.
In what he describes as an epiphany, the idea hit him, "why not create
community gathering places like the great coffee house of Italy in the United States?" He wondered. This idea would place Starbucks coffee history into the annuls of business journals for decades to come.
However, his idea was not well received by Baldwin as he wasn’t too keen on getting into the restaurant business and distracting him from his original plan of selling whole beans. But he did let him test a small espresso bar in the corner of one of the stores. It was an immediate success and Schultz branched out on his own and opened Il Giornale, a coffee house named after Italy’s largest newspaper, ‘The Daily’.
In 1987 Starbuck’s was up for sale and Schultz raised the $3.8 million by convincing investors of his vision, one hundred and twenty-five outlets in the next five years. Schultz modified the Starbuck’s bare-breasted mermaid logo into a more socially acceptable figure, changed the name of Il Giornale to Starbuck’s and converted the six existing Starbuck’s roasting shops into elegant, comfortable coffee houses. Starbucks coffee history was just was beginning to take shape.
Shultz exceeded his goal of one hundred and twenty-five stores in five years, in 1992 there were 165 cafés in operation. Today there are over 8,000 stores in 30 countries and annual revenues in excess of $7.5 billion.
© Copyright Randy Wilson, All Rights Reserved.
About the Author
Randy works with his son on Ultimate Coffees Info. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003. Currently full time owner/operator of several online businesses.
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