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Business Career, Executive Coaching Article - Leadership: Understanding the Human Condition
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The Top 10 Reasons Why My Coaching Business is Not Slow
A mentor of mine recently commented that "coaches keep
complaining business is too slow." In response, I reported that
things are the opposite for me, and that I am rarely slow. He
asked me to present him with "The Top 10 Reasons Why My Coaching
Business is Not Slow," and here they are:
10. I place great emphasis on business development.
I get bored easily. (Typical ADD!) If I'm not continually
challenging myself with developing new products, new services,
new marketing techniques, and new speaking engagements, I get
bored. I have a menu of products and services and I continually
add to it, based on what my clients and prospects have told me
they want and will buy.
9. I make the most of my newsletter, which has about 2200
subscribers and grows daily.
I give my subscribers valuable information, whether or not they
choose to take advantage of my pay services. But I also don't
hesitate to make them aware of what I have to offer. If they
buy, great. If they don't, I don't take it personally. At least
I know I am putting out some good into the world and reaching a
ton of people.
8. I keep my professional network & strategic alliance partners
in the loop.
Many of my clients come from referrals. I feel that it's very
important to maintain regular contact with people who are
referring clients to me, or who may refer clients to me in the
future. I always acknowledge referrals and offer my thanks and
appreciation.
7. I write down all my ideas.
I wish the government would pay me to sit in a room all day and
generate ideas! I'd truly succeed. I am constantly dreaming up
new and exciting workshops, programs, and products. I can't
implement them all at once, but I do write them down so that I
can access the ideas when the time is right.
6. I'm happy making my living helping.
I continually remind myself of why I am coaching and what it
means to me. I keep a "Happy Folder" where all the good feedback
goes and I review it when I feel down. I work for the money. I
coach because I love it. I
coach ADDers because they're fabulous
people.
5. I focus on marketing, not BS work.
While it's impossible to stay clear of what I call "BS work," I
continually remind myself that things like web updates should
only occupy my time when absolutely necessary. I'd rather spend
my non-coaching time getting new clients.
4. I'm authentic and rarely attract an incompatible client.
If I know that I won't work well with a potential client or that
the relationship will not be satisfying to one or both of us, I
refer the client to another coach who is better suited for the
job. I would rather spend my time with - and make my money from
- clients whom I know I can make a difference with.
3. I have an excellent team in place.
It took a while, but I finally embraced the idea that I can not,
and should not, be doing everything. Delivering the coaching and
developing the business are my strengths. I prefer to let others
utilize their strengths in all other areas.
2. I have decided to make this coaching business work, and damn
it, I will make it work!
I used to think that the word "failure" didn't belong in my
vocabulary. I came to realize that failure is inevitable. It
will happen. And when it does, I am just one step closer to
finding a solution that works.
1. I welcome the occasional "slow down" of business.
When things are slow, I use it as an opportunity to create more
opportunities. "Slow" periods give me the time I need to focus
on and follow through with marketing, client recruitment, and
product development.
Which of these can you do, right now, to move your own business
forward?
About the author:
Jennifer Koretsky is an ADD Management Coach who helps adults
manage their ADD and move forward in life. She publishes The ADD
Coaching Business Report, an eNewsletter that helps other
coaches succeed in their business and marketing efforts and
create viable coaching businesses. Subscribe to The ADD Coaching
Business Report at http://www.addmanagement.com/ACBR.htm
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