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Informative Articles

Are You Hearing Everything Your Customer, Peer, Boss, Supplier Isn't Saying?
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Coaching Skills for Peers: Extending Influence
Many people think of coaching solely as a management technique. Although coaching skills provide managers with the means to get business results while creating solid relationships, the value of coaching in other arenas is often overlooked. Utilizing...
Empower It Forward
Empower It Forward ---------------------------------------- Now here's a suggestion for using this Pay It Forward action plan to start or expand your Empowerism business: Invite people to take a look at your Empowerism website and then: -give...
How do you Find a Topic to Speak On?
People are always looking for solutions to their problems. Do you have an expertise that can help people solve their challenges and frustrations? Ask people to see what bothers them. Find out what they need to achieve their goals. First,...
How To Have An Effortless Life
Isn't that an appealing title? How to Have an Effortless Life! Well guess what? The only time your life will be effortless is when you're buried six feet under. It takes effort to get results, and not just any effort, it takes smart effort....
Management Coaching: The Heart of Performance Management
The semantics of training and development do a great job of muddling the topic of human effectiveness on the job. What, precisely, are the differences and similarities among terms like "engagement" and "performance management" and "performance...
Personal Training: 3 Powerful Ways to Position Yourself as an Expert
Regardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually...
Price your eBook to Sell Well
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook? A. The big answer is "it depends." Here's seven tips to help: 1. Determine your audience's need and demand for your book. If your book...
The Goals of Leadership Coaching and Partnerships
Webster’s Dictionary describes a “partner” as an ally or an association built around common interests and goals. A partnership denotes a joint venture, a relationship built on equal status (rather than inequality). Mutual consent and...
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these...
 
 
 
Preparing For Your Media Interview


Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask the following questions:


  • What is the angle of the interview?

  • Is the interview for Television, Radio, Print or the Internet?

  • Will the reporter be interviewing anyone else for the same story?

  • How much time will you have for the interview?

  • What is the date the story will air?


Keep adding questions to your own checklist to help you prepare for your interviews. The following tips will help you:

Tip 1: Preview any show or publication before your interview.

Tip 2: Know what you want to talk about so you get your

 


main messages across.

Tip 3: Prepare for the questions you expect to be asked.

Tip 4: Create 10-15 second sound bites that are memorable and get your point across.

Tip 5: Understand colors and styles that are effective for on camera interviews.

Tip 6. Create any graphs, photos, or video to enhance your story in advance of the interview.

Being prepared and knowledgeable about your impending interview will boost your confidence and help you get the most from your media experiences.

Judy Jernudd is the CEO of STARtegic, a Media Consulting and Coaching firm in Beverly Hills, California. Companies that benefit from STARtegic Media and Presentation Coaching include IBM, Mobile Corporation, Dow, NASA and the United States Postal Service. Judy is the author of "Media Star Power ABCs to Successful TF, Radio, Print & Net Interviews." More information can be found at: www.MediaStarPower.com.