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An Introduction to Internet
An Introduction to Internet © by Maurizio Bisogno 2003 The Internet is the biggest revolution in the communication and information era. Internet is millions of computers connected to each other via phone lines and also via satellite. The content of...
Broadband Internet Saves Money
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If You Had Problems in the Past with a Computer Virus, Then You'll Want to Know How Easy it is to Setup Firewall Protection
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MuscleAdonis Adds Live Video
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(Cyberspace) August 24, 2005 - Male erotica site MuscleAdonis.com has added live adult video chat to their site to complement...
Protecting Your PC Against Viruses And Spyware
Spyware, trojans, dialers and viruses can cripple your PC's performance, destroy data and compromise your security. Find out how to identify if your PC is at risk and how to lock it down from attacks in the future by reading this factsheet.
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The Future Of VOIP
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With all the advantages of VOIP (Voice Over Internet Protocol), there is still 1 drawback -- it cannot give you total wireless phone communication like a cell phone. Cell phones and VOIP seem to be 2 different animals. True,...
The Hard Drive Buyers Guide
As home computers become more advanced, and our uses for them become more complex, the need for higher performance and capacity hard drives increases. It is now possible to choose hard drives with vastly different capacities and rotational speeds,...
Tiscali Broadband
Named after a small village in Sardinia, Tiscali UK is part of Tiscali SpA which has headquarters in Cagliari, Italy. They offer broadband all over Europe, but they have the most online users in the UK. Tiscali is ranked fourth largest ISP in the...
What Is Xbox360?
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Yahoo! and Earthlink
Yahoo! learned a painful lesson from the slump it experienced up until this year – that relying on Internet advertising is great when companies are willing to pay for advertising but not when those companies don’t have the money to spare for...
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The Internet And Customer Care: Aid Or Anarchy?
Consumers take customer care into their own hands
It was reported in ‘Marketing’ magazine this month, that Britain is becoming a “disaffected nation”, with each adult apparently making an average of 12 complaints to service providers each year, based on a “Service in Britain” survey by ASR (Andrew Smith Research). In response to the rise of the ‘assertive consumer’, brands are endeavouring to make sure ‘good customer service’ is a recognisable characteristic in the form of testimonials, efficient call centre responses and empowering staff throughout the company to resolve problems. Most complaints were about power, utility or postal services at 42%, followed by supermarkets, telephone providers, TV or ISP providers and banks. Insurance companies were also in the top 10 with 21% of the articulate disaffected nation.
Which? Magazine (http://www.which.co.uk/ ) has been campaigning for consumers’ rights since 1957, though with the advent of the World Wide Web, other companies have also been capitalising on consumer frustration. Since the late 1990s, a new breed of consumer champion websites has emerged, including uSwitch, moneynet ( http://www.moneynet.co.uk/ ), moneyfacts (http://www.moneyfacts.co.uk/ ) and the motley fool. These websites offer free subscriptions to financial product information, providing comprehensive and impartial cost comparisons. Consumers can search on a variety of criteria, so they always get the best quote for their particular circumstances. In addition to an increased uptake in using search engines to research products and companies, consumers are increasingly utilising these
comparison websites to ensure they get the best deal. Websites such as Kelkoo ( http://www.kelkoo.co.uk/ ) and Ciao ( http://www.ciao.co.uk/ ) also provide the consumer with tools to make a wise purchase decision, incorporating reviews from registered users to encourage trust in the site. Amazon and eBay ( http://www.ebay.co.uk/ ) are now household names because they have established online communities of trust and their loyal supporters bring new customers.
The disaffected nation is becoming an increasingly IT literate force, with its soldiers equipped with e-mail addresses, online bank accounts and familiarity with a range of online retailers. As broadband penetration increases and websites offer an increasingly sophisticated range of services, companies will be less worried about bit rates and more concerned about bite rates as word-of-mouth whips its way through e-mails.
Whilst certain companies may still be slow to react to customer concerns, market monopolies are gradually being disbanded as consumers embrace new ways of shopping.
Further information:
http://www.andrewsmithresearch.co.uk/index.php?f=data_our_services&a=1
About the Author: Rachel works hard for a media company in Edinburgh, as well as occasionally ranting for the personal finance blog http://cashzilla.blogspot.com/. Rachel’s favourite drink is Guinness.
Source: www.isnare.com
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