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8 reasons why HTML emails will hurt your marketing efforts
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Web Site Basics
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Internet and Computer Glossary

When you use computers and the Internet in your business, it's all too easy to start feeling like you're drowning in a sea of nonsense. Computer-related things tend to have a language all their own, and while you don't need to know all of it, there are many confusing words and phrases that you're going to come across sooner or later. Here's a quick rundown on the more widely used terms.

Backbone. A high-speed line or series of connections that forms a major pathway within a network. The term is relative as a backbone in a small network will likely be much smaller than many non-backbone lines in a large network.

Bandwidth. Bandwidth is the amount of data that your website can send each second, as well as the amount of data that the visitor to your website can receive. If either one doesn't have enough bandwidth, then the website will appear slowly. For this reason, you should choose a host with plenty of bandwidth, as well as testing that your site doesn't take too long to download on slow connections.

Blog. A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.

Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently.

It is common for blogs to be available as RSS feeds.

Broadband. Generally refers to connections to the Internet with much greater bandwidth than you can get with a modem. There is no specific definition of the speed of a "broadband" connection but in general any Internet connection using DSL or a via Cable-TV may be considered a broadband connection.

Browser. A browser is the software (see below) that visitors to your site use to view it. The most popular browser is Microsoft's Internet Explorer, which comes with Windows.

Cookie. The most common meaning of "Cookie" on the Internet refers to a piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the Server.

Depending on the type of Cookie used, and the Browsers' settings, the Browser may accept or not accept the Cookie, and may save the Cookie for either a short time or a long time.

Cookies might contain information such as login or registration information, online "shopping cart" information, user preferences, etc.

When a Server receives a request from a Browser that includes a Cookie, the Server is able to use the information stored in the Cookie. For example, the Server might customize what is sent back to the user, or keep a log of particular users' requests.

Cookies are usually set to expire after a predetermined amount of time and are usually saved in memory until the Browser software is closed down, at which time they may be saved to disk if their "expire time" has not been reached.

Cookies do not read your hard drive and send your life story to the CIA, but they can be used to gather more information about a user than would be possible without them.

 




Download. Transferring data from a website to a computer.

Favourite. A favourite is a website that a user has stored to look at again, by choosing 'Add to Favourites' in their browser's menu.

FTP. File Transfer Protocol. This is a common method of uploading (see below) files to your website.

Javascript. A common language for writing 'scripts' on websites, which are small programs that make the site more interactive. Another common cause of problems for visitors.

JPEG. Joint Photographic Experts Group. This is the name of the most popular format for pictures on the web, named after the group that came up with it. If you want to put pictures on your website, you should save them as JPEGs.

Hardware. Hardware is computer equipment that physically exists. It is the opposite of software.

Hosting. If you've got a website out there on the Internet, then you'll be paying someone for hosting. It is the service of making your site available for people to see.

HTML. HyperText Markup Language. A kind of code used to indicate how web pages should be displayed, using a system of small 'tags'. The 'b' tag, for example, causes text to appear in bold, and the 'img' tag displays a picture.

Hyperlink. A hyperlink is when a piece of text on a website can be clicked to take you to another site, or another page on the same site. For example, if clicking your email address on your website allows someone to email you, then your email address is a hyperlink.

Programming. This is when the computer is given instructions to tell it what to do, using one of many 'programming languages'. Programming languages for the web include PHP and Perl.

Server. The server is where your website is stored, and it is the server that people are connecting to when they visit the site. If someone tells you, for example, that your server is 'down', it means that your website is inaccessible. Note that server refers both to the hardware and software of this system.

Software. Programs that run on the computer, or that make your website work. Microsoft Word is software, for example, as is Apache (the most popular web server software). Opposite of hardware.

Spider. Don't be scared if a spider visits your website! Spiders are simply programs used by search engines to scan your site and help them decide where it should appear when people search. It is good to be visited by spiders, as it means you should start appearing in search engines soon.

Upload. Uploading is when you transfer data from your own computer to your website. For example, you might upload your logo, or an article you've written. Opposite of download.

URL. Uniform Resource Locator. Also known at URI for Uniform Resource Indicator. This is just a short way of saying 'web address', meaning what you have to type in to get to your website. Sometimes pronounced as 'Earl'.

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Original Source: Articles Galore.com



Information supplied and written by Lee Asher of CyberTech SoftShop

Suppliers of the DeadEasy Ebook Maker and Publishing Wizard.