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42 Killer Domain Secrets Exposed!
The Basic Stuff Every website needs a domain name. Example "WebBootCamp.com" is a domain name. Your domain is your website address, a.k.a. URL (universal resource locator). Should you use your company name for your domain? Maybe, maybe not....
Branding and Internal Communication
In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question:
Yes, I think you can use the idea of...
How To Get Your Contact Details Across: When The Organisers Won’t Let You
Have you ever spoken at an event and they won’t allow you to give your details? Have you gone on the radio and they forget to announce where you can be contacted?
If your contact details are left out or if you’re prevented from giving...
Learn how to make money with reprint rights marketing
Reprint/Resale rights give you the opportunity to sell someone else's product & you keep 100% of the profits. This of course is done for a once off fee. This is a great way to get started when building a web site or starting a mail order business...
Let's Just Get To The Bottom Of This Hill, Mr. Frodo
Imagine thirty thousand menacing obstacles in your path to success.
You’re dehydrated. Hungry as hell. And wobbling like an Irishman on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure...
So you're thinking of having your own website?
If you’re daydreaming about having your own website and you’re reasonably new to the world of computers and the internet, there are a few basic things you really should consider first. I’ve listed 10 baby steps to take first that could possibly...
Strategies of Successful Market Offers
Strategies of Successful Market Offers copyright 2002 Pavel Lenshin USP According to economic theories we live in the world of monopoly competition. That term shouldn't confuse you, as the meaning behind implies competition between many small or...
The Top 10 Questions for Socially Responsible Leaders
The assets of your business traditionally include property, plant, equipment, and your customer base. Progressive organizations understand that business assets also include their good reputation, responsiveness to change, the ability to conduct...
Top Inventory Keeping Secrets
Every business knows the importance of a proper inventory.
Without one, a business would not have a proper tally of its
assets and properties. They would not be able to keep their
accounting books straight.
Broken and lost equipment would...
Your Website on My Forehead
People are so focused on promoting their websites on the web these days that many are overlooking the original marketing medium -- the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just...
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So you're thinking of having your own website?
If you’re daydreaming about having your own website and you’re reasonably new to the world of computers and the
internet, there are a few basic things you really should consider first.
I’ve listed 10 baby steps to take first that could possibly save you a world grief. Only wish I’d known it first!
Firstly, before writing anything down, ask yourself the following questions. It will give you a clearer idea of what your website is all about and open the doorway to possibilities that you may not have considered before:
What do you know about websites, web design, the World Wide Web?
Will your computer support a website? Mine didn’t and I had to buy software that installed a web server.
What is the purpose of your website? Is it for business or pleasure?
There are thousands of websites out there. What will make your site unique?
Who do you know that can help you? How experienced are they?
What is your budget?
What are you willing or not willing to do in regards to your website? Work long hours; manage the site,
continual development etc.
A website is like a baby, it needs loving attention and nurturing. Will you have the time to do this, or will you have backup?
Does your website fill you with excitement and a determination that it will work for you?
Are you open enough to listen to the advice of more experienced people?
Now that you’ve asked yourself some serious questions about your future site, the following baby steps will give you a broad idea of what’s ahead for you. You could use it as part of your marketing and business plan.
1.Start with thinking up ideas in your head, however outrageous they might sound, just to get the flow going.
Once that starts get yourself a writing pad and pen, and plan, plan, plan and keep planning until you running
out of things to plan.
2.Once you’ve got your list done, start at the very beginning and draw a mud map of your plan.
If you find the first two points challenging find yourself a suitable brainstorming partner and have some fun with it.
Note: If your plan is vague it can take many weeks to come up with a site design you’re happy with, and if you
change your mind halfway through the design stage, it can take a many more weeks after that.
3.During your planning phase, consider the way you want it to look, your logo, colour scheme, and branding (very important). You’ll also need to consider your content, images, contact details, fonts etc. Once you’ve given
the green light to all of the above - stick to it.
4.Will you need a shopping cart and merchant facilities? How many email accounts will you need? Do you have a privacy and disclaimer statement?
5.How do you know your website will produce an income for you, passive or otherwise?
6.Know who your competition is.
7.Get yourself an experienced web developer. If you know someone that knows someone that knows someone, organise a meeting with them. Find out what the developer can and can’t do. Do you want self taught or
someone that works in the industry?
8.Get a timeline for the completion of the different components of your site you want built – allow for some flexibility along the way – nothing runs smoothly all the time.
About the Author
Michaela is a Transformational Coach, certified practitioner of Neuro-Linguistic Programming (NLP), writer and Metaphysician who is totally committed to helping others create positive and action oriented changes to their lives. (visit http://www.michaelascherr.com)
Michaela is the author of the eBook 10 Colour Meditation Scripts, and publisher of a monthly e-newsletter called From My Desk.
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