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Creating an Irresistible Brand
Why you should be using TouchPoint branding to ensure customer
loyalty.
Hard times create amazing successes.
Despite all the talk today of an oversupply of goods and
services, industry consolidation, menacing imports, stalled
prices,...
Fundamental Strategic Marketing Mistakes to Avoids
" Fundamental Strategic Marketing Mistakes to Avoid This is a
pretty tough global economy and it is critical for a company to
leverage every bit of their marketing resources. So, if this is
the case, why are so many companies shooting themselves...
How To Get Your Contact Details Across: When The Organisers Won’t Let You
Have you ever spoken at an event and they won’t allow you to give your details? Have you gone on the radio and they forget to announce where you can be contacted?
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Make Money Buying from eBay?
Most people say the only way to make money from eBay is to sell
on eBay.
They are almost right.
They are actually tons of other methods to profit using eBay,
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Move over McDonald’s! SumoSalad Expands into UAE
SumoSalad says “Move over McDonald’s!” Concept salad store, SumoSalad, has entered into a master franchise agreement to expand into seven countries in the United Arab Emirates. SumoSalad currently has twelve stores in New South Wales and Victoria,...
Search Engine Optimization, Custom Graphics and Logo Creation and newsletter campaigning!
LocalBizNetwork is an online community for small business in
California, US. Our business services include Website Services,
Extranet Docs, Search Engine Optimization, E-learning Systems,
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The Microsoft Brand
The value of Microsoft brand, according to the Interbrand study, is US$65,068,000,000. That's a lot of brand value, for a company that no one actually likes.
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The Top 10 Questions for Socially Responsible Leaders
The assets of your business traditionally include property, plant, equipment, and your customer base. Progressive organizations understand that business assets also include their good reputation, responsiveness to change, the ability to conduct...
Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques
Copyright 2005 Karen Saunders
It's almost 5 o'clock on Friday afternoon. Do you know where
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Why free business cards just don't cut it
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How To Brand Your Home Based Web Business
"A coke and a smile!"
I would be willing to bet that just about everyone today
recognizes this slogan.
Branding is the process by which you associate in peoples minds a
name, slogan, or logo with a product. Included in the association
are all of the ideologies for which your business stands for. For
instance, suppose you own a publishing company called "The Writer
Writes", with a particular type of fountain pen and paper as your
logo. You focus all of your efforts only on resources for writers
who want to develop a strong literary style writing only about
what they know as fact. Over time, your logo and name will
automatically conjure up images of a place to go to publish your
informative writing. You have "branded" your business. The power
is now simply in the logo and name. Simply plastering your logo
everywhere you can find is advertisement enough.
So, how can you brand your business?
(1) Try giving away free reports and articles. Because everyone
is looking for content, and everyone will take something that is
free, you really can't lose here. Better yet, this technique is
viral, meaning that your articles and reports will frequently be
passed from person to person.
(2) Stick with a slogan, logo, and theme. Don't keep changing
things around. Remember, branding involves memory. You want
people to remember you and your site. Don't make them work for
it.
(3) Hold contests for free giveaways. We all live our life to
some degree on hope. By holding contest, with no strings
attached, people will flock to sign up and at the same time will
be exposed to your business name and logo.
(4) Target a niche. Pay attention to what type of visitors are
arriving at your site. Are they doctors, lawyers, stay at home
moms, high school students, or other online marketers? This will
provide insight into what type of brand you should strive for.
The easiest way to brand your business is to narrow your field of
view
and reach a very specific target that is relatively
untouched by the competition. This way the only thing that people
see is you.
(5) Create a new category. If you can create a new category
around your home based business your "brand" will be catapulted
into an advertising frenzy. The hardest thing about search engine
marketing these days is the competition. By placing yourself in a
category that is untouched you eliminate any competion, at least
for a while. By the time the competition arrives, your
business, not theirs will be lodged in peoples minds.
(6) Newspaper and magazine advertisements can be used to create a
brand. Each is always looking for fresh new content. If you are
truly standing out from the competition, even with just a new
angle on an old product, exposure in newspapers and magazines
will really help lock your business into the minds of consumers.
If making millions on the internet were really as easy as many
preach we would all be living in Tahiti drinking frozen drinks
all day. The reality of the matter is that it takes time,
creativity, and perseverance. Branding will not necessarily
happen overnight. But the payoffs can be huge. At the beginning
of your online ventures come up with a plan. Think big. Think
about how your business will grow, new markets you may be able to
target, and what you would like people to remember when they hear
your name or see your logo. Then fit all of these things in a
little at a time.
About the Author
Dan J. Fry is an independent researcher and owner of
e-Kinetic.com, a site devoted to providing resources for small
budget home businesses. He has a PhD in Physics and is married
with two daughters and two cats. Subscribe to his free E-Zine on
home business resources at mailto:e-kinetic@GetResponse.com or by
visiting his Infopreneur Home
Based Business Resources and Tips site. He can be reached at
mailto:comp@e-kinetic.com .
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