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In Depth Analysis of a Successful Niche Product
The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.com There are a few niche information products targeting pet owners. Creating a product for pet owners is a very sound idea. People...
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Why Testimonials are Number One in Selling your Book or Service
Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't sell well
unless you give your potential customers a reason to buy.
Testimonials work harder than other promotional words,because
people want to get on the bandwagon when others recommend.
Book Back Cover Testimonials
Here, you will need three testimonials-- one from a celebrity or
leader in your field, and the others the man or woman on the
street--thrilled readers. These testimonials are the most
important thing to include on your back cover--better than
benefits, better than your bio, because your prospective buyers
trust your book more when others recommend it.
Collect many more testimonials each time you email or meet
someone interested in your topic. Put these in your front pages
of your book.
Web and email Sales Letters Testimonials
Once you collect 5 - 10 testimonials loaded with specific
benefits, keep them in your Word folder "Book Testimonials" and
"Web Testimonials." Organizing your files and folders make it so
much faster to retrieve these gems that help your sales grow.
Sprinkle your testimonials throughout your web site and email
sales letter. If you don't have a Web site, check out with a
good book and marketing coach how to sell via email. Ecommerce
succeeds without investing a lot of money--a number one way to
market Online.
Without a short or long sales letter, you have little chance of
consistent monthly sales.
You Don't Have to Finish your Book to Get Testimonials
Think about the people you ask. Are they busy with their
business and personal life? Know that they probably won't want
to read the whole book.
Make it Easy for Them to "Buy."
In your first email or letter, include your chapter titles, your
"tell and sell," a page or two from your best chapter. Say you
know how busy
they are and include a list of benefit words and
phrase they can choose from to make it easier. From my list of
benefits, Dan Poynter, self publishing guru, gave this
testimonial for "How to Write your eBook or Other Short
Book-Fast!"
"This is not a book on how to write. It is a book on how to get
it written. It is full of the shortcuts, experiences and tips
only an insider could know. Whether you are working on an eBook
or a pBook, you will find Judy Cullins' wisdom invaluable."
-Dan Poynter, author of The Self Publishing Manual and Writing
Non-Fiction If you are writing fiction, include a few of your
best scenes from a chapter or two
Tip: Offer to email more of the book if your testimonial giver
wants.
Write a List of 5-10 Benefits and 5-10 Features.
Whether you offer a service or a product...
Create your benefit list and email it to the people you ask the
testimonials. When you make it easy for them to "buy" they will
give you your testimonial on the spot.
List your benefit phrases with a command verb first.
-Get more credibility, trust, and lifelong income. -Discover how
to bring tartgeted Web visitors for exloding sales. -See
yourself smiling at all the new Web sales. -Feel jump out of bed
energy. -Feel 10 years younger without a face lift
Always answer your customers, "Why should I buy your product or
service?" with strong benefits that will help them solve their
problem. Benefits sell.
About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent life-long income. Author of Write Your eBook or Other
Short Book Fast and 10 others, she offers free help through her
2 monthly ezines, "The Book Coach Says. . .," and "Business Tip
of the Month." at www.bookcoaching.com. Email her at Ju
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