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Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding. You have just now used your mind to develop a...
Can You Really Make A Fortune Off Of Reprint Rights?
Visit Ebay or any of ten thousand other websites and you'll see people offering reprint rights everywhere. They all tell you that with their great reprint rights you'll be in business instantly with "your own product" and that you get to keep...
Engage Your Customer – Write About Benefits
You’re welcome to publish this article free of charge provided: - you include the byline - byline includes a functioning link to http://www.divinewrite.com - you don’t change the article in any way - you provide a courtesy copy once...
Guaranteed Ways to Build Up Your Ezine List
Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com 1. Free...
Home Based Business: Your Ultimate Tax Shelter
Starting and operating your own home based business is the ultimate tax shelter. Although this article has been written from a Canadian income tax perceptive, the principles should be practical in other tax jurisdictions. 1. Non-Deductible...
Jump Start Your Sales In 10 Quick Steps
1. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it. 2. Out source part of your workload. You'll save on most employee costs. You could...
Looking for Harvey Weinstein. The Book
Two Immigrants Live The American Dream Some may call it a purpose driven life yet the only thing religious about life for two middle aged British “resident aliens” living in Los Angeles is they rise at 5am and are usually asleep by nine. They...
RP Promotion Strategy
You must be asking what does RP mean? I won't tear your curiosity apart until the end of the publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion results, while...
Selling online? Get ready to meet these guys (and girls!)...
If you are thinking about starting an online business, I need to warn you about some of the people that you are going to 'meet'. Once you have a website or any form of online presence, these people will seek you out - I guarantee it! THE...
The Power Of Thinking Small Online.
I know what you're thinking. There must be a typo error, because everyone's talking about the power of thinking big online. Obviously, thinking big is good. But do not under estimate the power of thinking small. Here's what I mean: ...
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How to Lose 14,000+ List Subscribers Overnight
I made a HUGE mistake with one of my subsciber lists just recently.
You'd think after 6 successful years as an Internet marketer that I would know the formula by now.
Here's the Tried-and-True Formula:
Build an Autoresponder Series
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Write a Weekly, Bi-Weekly or Monthly Newsletter
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Bring Visitors to Site
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Win-Win situation - Subscribers receive valuable offers of interest to them and list owner generates income from purchases through their own, or affiliate links.
The formula is perfect. It works like a charm each and every time - when you use it!
But just because you know the formula, doesn't mean you follow it.
Well, you should, and let me show you why.
I started my 'Singles eScene' [SeS] newsletter for my http://sage-hearts.com dating service review site in 1998. The [SeS] had 103,000 subscribers - up until a couple of weeks ago.
At that time, I sent my subscribers an offer to attend a free John Gray teleminar. John Gray, Ph.D., is the author of 15 best-selling books, including 'Men Are from Mars, Women Are from Venus' and is a relationships expert.
Relationships - something singles are interested in, right?
Then why did more than 14,000 people unsubscribe from the [SeS] within a few days of receiving that message?
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There's only one good explanation.
The last time I sent them a newsletter was more than 7 months ago! Most were probably wondering, 'What the heck is the Singles eScene?' and/or 'I didn't signup for this!'
So, they got busy clicking those unsubscribe links.
Let's look at the bright side first. There IS an advantage to list 'culling'. My autoresponder service, Aweber, charges 9.95 per month for each additional 10,000 subscribers. So, I just saved $120 over the coming year.
But the truth of the matter is that my laziness cost me much more.
I know that on average, two of every 100 [SeS] subscribers buy an annual dating service membership for $70.00. Four more purchase recurring monthly $24.95 memberships that they keep for an average of 6 months. With a 50% commission rate... I just tossed $4440 down the drain over the next twelve months.
The lesson is simple.
People buy from people they know, like and trust.
So, build your list with your autoresponder series AND regular newsletter broadcasts... and let them get to know, like and trust you!
Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to:
http://NetProfitsToday.com
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