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10 Lessons for Every "Shoestring" Entrepreneur
Starting a business requires adequate capital. However, many entrepreneurs are finding that capital alone is not a guarantee for success. Some businesses start out with millions in the coffers, yet end up in the dumps. While a few businesses...
Brand Your Consulting Brilliance
Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you...
Create Powerful Joint Ventures Step by Step
Figure out what you are passionate about and make it your business. If you love golf, parachuting, surfing, computing, fishing , or whatever it may be, make it your business. A business that is also a hobby or pastime greatly increases the chances...
Give An Entrepreneur A Break
Why do any of us choose to work from home? The answer to that question is as diverse as the individuals who call home their workplace. For those of us who have chosen to market online, this question has many answers. But ultimately, everyone...
List Building vs. Search Engine Optimization: Which One Really Works Better?
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However,...
Review: Landing Page Handbook: How to Raise Conversions
If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing information has put out some of the most widely known and highly praised books and reports...
Time Management Tips for Solo Entrepreneurs
Does it seem like everyone and everything is vying for your attention all at once? It can be hard for solo entrepreneurs to know what to do first, let alone try to find the time to get caught up. Here are some time management tips that will help...
Tips for Launching Your Own Business
This November marks my two-year anniversary of starting my own human resources consulting business. As I look back on the years, I am amazed at what I accomplished and learned. If you are thinking about starting a business, read on! I always...
Using Repackaging to 'Go Big' with your Online Biz
It's actually quite common for online business owners to find themselves stuck. So let's start with a bang and talk about one of the best ways I know to give your online business a real-world boost. Come to understand the concept of 'Repackaging'...
Want to Work from Home? Ever Given a Thought to Telecommuting?
There are many mistaken definitions of what telecommuting means. The very name gives the impression of someone answering work telephone calls from home or typing furiously away at their computers.
Traditionally, telecommuting meant that an...
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How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business Success
Half my immediate family trained in Judo and excelled in
competition. I was always fascinated by the way in which
my younger brother and sister (who were small for their age)
were able to throw much bigger opponents with seemingly
little effort.
I remember vividly watching a training session where my
sister easily threw another student flat on his back. What
staggered me though was the size of the student.
He was huge.
But she didn't strain or struggle. She simply appeared
to step calmly backwards as he approached and let him fall
over her in a big circle to land flat on his back.
I was amazed and by the look on his face so was he.
You may be mistaken in thinking he was going easy on her,
but he wasn't. There was something in the way she
reacted to his movement which gave her this enormous
power.
Something in the technique she used that enabled her
to lift a 20 stone man off the ground and plant
him flat on his back.
I'm now going to share her secret with you
with ideas for applying these principles
to your own business...
Dr. Jigoro Kano, the founder of Judo devised a
theory known as "kazushi" which essentially means,
"Using a minimum amount of strength, it is possible
to throw your opponent if you force him off
balance by breaking his posture."
Kazushi (unbalancing your opponent) is effectively promoting
the idea of "Minimum Effort - Maximum Impact". Which, by no
coincidence, happens to be the key concept behind Lean
Marketing.
This understanding of Kazushi is what gave my
10 year-old sister the power and belief she needed
to throw the 20 stone man.
She yielded to his forward momentum and put her foot in a
position low enough to act as a lever which had the effect
of
disturbing his balance with the full force of his own
momentum and weight behind it.
In other words she harnessed all 20 stone of
his weight, combined it with her own and used
it all against him!
So How Do You Use Kazushi In Your Business?
Key #1 - Balance
Jim Rohn once said, "The same wind blows on us all, what
matters is the set of the sail." You need to make
balanced,
reasoned decisions to be most efficient.
This means you need to realise the harmony in all parts of
your business. It's no good chasing new business if you
ignore the clients you already have. There's no point in
striving for financial success at the cost of your health,
friends and fun.
Balanced thinking also means the ability to put things in
perspective. Small problems affect us all. It's when we see
these small things as big that we get carried away and can
over-react.
Key #2 - Momentum
I talk a lot about using pain and gain as a motivator.
This is essentially a tool for creating momentum. But
momentum without a direction is waste.
Make sure you have vivid, powerful goals. Keep your end in
mind and be willing to go with the flow and will of others
where necessary so that your outcome can still be realised.
Don't tackle problems head on but guide people in a
direction that is mutually beneficial. Argument and conflict
is wasteful and should be avoided where possible.
Pace people. Show them you understand them. Then guide them
and allow their own momentum to do the rest.
Don't get carried away pursuing things that do not lead to
your desired outcome - otherwise your momentum may be the
very thing that trips you up.
Key #3 Leverage
By recognising levers you'll be able to harness the power of
momentum and make it your own. Effectively harnessing energy
in the same way that a sail on a boat uses the wind to make
it move.
Knowing where and when to take action and understanding that
the little adjustments and small things can make the big
difference will give you unlimited power.
Gain support. Ask for favours. Use your network. Make other
people's time and money work for you and them simultaneously
and you'll achieve a lot more a lot sooner and with a lot
less effort.
As the saying goes: "If you give enough people what they
want - they'll help you to get what you want too."
About the Author
4 Out Of 5 Small Businesses Go Bust
Inside 5 Years! Finally - A Guaranteed
Way To Make Sure You're Not One Of Them...
http://www.leanmarketing.co.uk/toolbooks
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