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10 High Powered Ways To Increase Your Traffic
Copyright 2005 Carlo Cabrera 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 2. Start an e-zine for...

6 Ways That Blogging Can Save You Money
6 Ways That Blogging Can Save You Money Copyright © 2005 Tinu AbayomiPaul Even though I’ve had several personal blogs for years, I’ve only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can...

Capturing Leads Effectively on Free Traffic Exchanges
There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages, Autoresponder follow up systems, and Ad tracking URLs. The lead capture page can be hosted anywhere but it needs to have at...

Explode Your Internet Traffic With Blogs and RSS Feeds
What would you give to see your web traffic increase drastically? Now let me do my best salesman impression, and say that not only can you watch your net traffic explode, but you can do it today! Why wait? Okay, you’re probably wondering how...

How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like: ==>Domain registration ==>Website designing and installing your inventory and order links ==>Advertising about your products or service Regarding...

RSS... And The 10 MOST Powerful Reasons WHY You Should Be Using It
Copyright 2005 The IWE, LLC. All Rights Reserved. RSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool on the NET and for Internet marketers around the world, the question is... ... "Are you using RSS...

Search Engine Friendly Ways to Build Link Popularity
Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine's and especially Google value backlinks to your website as an indicator of your website's importance. If...

The 3 Best Website Traffic Sources
Copyright 2005 Jim Edwards Not a day goes by that any serious website owner doesn't wonder how to get more traffic to their site. This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the...

What is Blogging
Blogs have been around for many years but have recently become somewhat a new ‘craze’. A Blog is short for Web Log is basically an online journal. They can be set up at little to no cost at all, and can be used for a wide variety of things. Some...

Your Fan Club - Getting Inbound Links
© 2004, John Calder http://www.TheEzine.net Let's face it, getting one-way, non-reciprocal links in to your site is the way to go these days, at least as far as SEO purposes go. Reciprocal links can send you traffic, and may count for something in...

 
 
 
Why every articles-marketing campaign must build an opt-in email list

I will be totally honest and admit that I started building up an opt-in email list with my first few articles almost by accident.

After the wonderful results I was getting receiving a regular flow of clients from doing what I enjoyed most - writing - I did not see any need for an opt-in email list. Especially in this day and age when most ISP filters will regularly block out most unfamiliar incoming email including email that you want, let alone advertising material from an opt-in list somebody has signed up for in a moment of excitement.

Then for some strange reason, one day, my regular stream of new clients suddenly slowed down to a trickle and then completely dried up. (it happens all the time on the net, especially if you do not have a high enough number of articles posted, but then almost as suddenly picks up again).

Since I had nothing else to do, I went to my auto responder and sent a short email to my small list of opt-in email addresses. I didn't expect much, expecting only bounces and undeliverable mail notifications. Which I inevitably got a few hours later.

But I was amazed because it was not the only thing I got for my efforts. Okay apart from the bounces (they were so many) there were one or two people who asked to be removed from my list as a result of this sudden activity. But there were a number of positive emails, some of which resulted in new business. BINGO, I had discovered something new and valuable.

Actually you should make sure that you use your opt-in list for regular emails and marketing activity, but that is the topic of another article, maybe the next one.

Online businesses have a lot in common with the old bricks and mortar enterprises that we have known for a longer

 


time. In fact a good strategy for understanding how to succeed online is to figure out the online equivalent of an offline tip that guarantees success.

One of these bricks and mortar truths that applies online is the fact that the difference between a new struggling business and an older more prosperous one is simply the database of clients and prospects. In most cases, unless the products have been totally rejected by customers, the larger this data base, the more successful the business is. And also the faster a business can build up this list of prospects and customers, the quicker it will grow and reach success.

This database of clients is of course known as an opt-in email list online and the same offline truths apply.

When doing an articles marketing campaign it is absolutely crucial that your strategy includes a way of building up your very own opt-in email list, using the resource box at the bottom of your articles.

There are various ways of doing this. The most effective is to offer valuable information via email. Something related to what attracts readers the most to your articles that will force some of your readers to write for more information. Store this information in a auto responder (there are quite a number of free ones online) and your list will grow steadily without too much input and work from you. Initially it will grow slowly but as you build up your number of articles posted online, it will start to grow at a faster rate, reflecting the growth of your online business.

About the Author

Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Visit his blog which is loaded with free tips and secrets at www.big-online-story.blogspot.com