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BLOG…PING…OPT-IN…SIG FILE…EZINE!
Copyright 2005 Michelle Kiely A Guide to INTERNET MARKETING TERMS In the beginning… I recently started my own “money-making, home business” which I signed up to with the understanding that I was going to earn money for doing nothing. Others...
Blogs, I Wanna Have My Blogs
Blogs are abbreviated word for web logs in which you get to post on a daily, weekly or monthly basis everything (it's up to you) you have done online with as much or as less private information you want to share. Nowadays it's called weblogs,...
Blogs: The Hidden Ace Up Your Sleeve
If it wasn't for my blog, I wouldn't make any online sales at all. It's true that I have a "regular" website, my so-called "main website," which I first set up to sell my goods, in this case, men's and women's health products. It's my workhorse,...
Consultants - Writing Articles for the Internet Blankets the World with your Expertise and Style
Copyright 2005 Off the Page A Consultant could be an Expert about Absolutely Anything Calling yourself a “consultant” demands further clarification. A consultant who… What specific problems do you handle? And who needs what you know? Everyone?...
Is Your Website Ready For Local Search Engine Traffic
I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to...
Paris Hilton? Your online marketing fails because you market as if you were Ms Hilton
Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere in the world? Is your name always at the top of search engine’s most popular key word lists? Are people bound to react at the mere mention of your name anywhere? Are...
RSS: THE NEW PLAYGROUND
RSS: THE NEW PLAYGROUND Online consumer spending in the month of November 2004 alone grew by 19%, that equals $8.8billion. Since 2002 online spending increased by 62%. Grab a slice of the action now whilst you can do it for pennies, and before the...
SEO - keywords - meta tags
We have dealt with the categories of visible and sometimes visible text. That only leaves text that is not visible to the user. The two categories of entries here are meta tags and html comments. Meta tags are largely historical in context. They...
The Secret To Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. For some sites, the robot will view all pages, but only add a few to the Yahoo database. For other sites, sub-domain...
Why Every Artist Needs a Blog & How to Create an Artist Blog
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.
One of the most effective (and free!) online marketing...
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Why Blogs Have Become the Search Engine Optimization Equalizer
ALEXA WEIGHS IN...
Those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.
Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to-Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website.
The reason why the Alexa results are skewed to the Business-to-Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services.
On May 24, 2005, Alexa's ranking of the Top Ten English Language websites were as follows:
* http://www.yahoo.com
* http://www.msn.com
* http://www.google.com
* http://www.passport.net
* http://www.ebay.com
* http://www.microsoft.com
* http://www.amazon.com
* http://www.fastclick.com
* http://www.google.co.uk
* http://www.aol.com
( This info was is from: http://www.alexa.com/site/ds/top_500 )
WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON
Sure, five of these top ten sites are search oriented sites, but that is not the answer.
Passport.net is owned by Microsoft and must be accessed when someone is logging into the msn.com network. Fastclick.com is a site that helps advertisers buy advertising across a huge network of sites. These two sites do not fit the profile.
The one thing that eight of our top ten sites have in common is that they are content driven destinations and they add new, original, and exclusive content on a daily basis.
BLOGS ARE THE GREAT EQUALIZER
Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.
What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.
It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.
BLOGS REQUIRE A COMMITMENT ON YOUR PART
Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.
Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit
your blog with the same fervor you bring to your blog.
Additionally, it sometimes seems like the search engine spiders are giving some addition weight to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than sales pitches.
BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR
There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.
To see a list of the blogging programs that are available, check out this link:
http://keywordtext.com/redir/blog-list
My personal favorite is http://www.blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part.
I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog.
Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.
From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.
Compared to other websites we have launched, this was the fastest turn-around time from new release to traffic from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain.
EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS
The big sites on the internet got to be that way because the consistently add new, original, and exclusive content to their websites.
While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.
Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you.
About the author:
Hunter Waterhouse is one of the editors at: KeywordText.com "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html
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