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10 Highly Effective Ways to Increase website Traffic and Promote your Website for Free.
There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now. 1. Write articles or free reports for other webmasters to publish and put your website address in the by-line. If you write...

Competing with the Big Names
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Jump on Blogging and RSS Feeds or be Left Behind!
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Leading Your Web Designer to SEO
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Should My Home Business Have a Blog?
It's fair to say that blogging has taken the Internet by storm over recent years. And it's no surprise that today there are hundreds of thousands of new blogs being launched every day. But as a home-based business owner, should I have a blog? ...

The Most Important Thing You Can Do For Your Online Business: Planning
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The Power of the BLOG
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Why You’re Not Blogging - And Why You Should Start Today
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Write A Newsletter To Get Site Visitors To Return (And More)!
________________________________________ Write A Newsletter To Get Site Visitors To Return (And More)! - by Steve Nash (c) Steve Nash - All Rights reserved http://www.howipromotemywebsite.com ________________________________________ [Article...

 
 
 
The Viability of Blogging to a Niche Market

Copyright 2005 Mal Keenan

Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.

Are there potential buyers online? According to the Central Intelligence Agency’s latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.

Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that’s how many niche markets you can serve.

The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?

You should realize that

 


successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers’ a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they’ll remember and keep returning to your blog.

But that’s not all; you need to have an abiding passion for the subject matter or product you’ll sell. Without this, your blog won’t stand out and carve itself a niche apart from the other blogs.

In essence, a well researched and crafted business blog is a potential revenue center. It has the authors’ personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.

About the Author

Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/