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3 Reasons Why You’re Wasting Money and Time on Advertising If You are Not Publishing a Blog
Did you know you are literally giving away money
and time on advertising if you are not publishing a blog?
Nowadays blogs have become very popular for diverse reasons.
For internet home based business entrepreneurs,
blogging represents a...
BLOGS! What They Are... And WHY They're Becoming A POWER TOOL For Internet Marketers
BLOGS! What a crazy name for the "NEWEST" Internet marketing trend to hit the Internet.
But, I like it.
It makes this new form of communication kind of mysterious in a way, though, BLOGS have been around for quite some time and only recently...
Can blogging increase web traffic?
Blogging is merely keeping of a log at a website. It is a combination of the words "Web" and "log". Blogging is carried out through a blogging software that maintains the daily posts on the site. It doesn’t take long to set up blogs and once...
Hello I'm Flunky Girdle Tushie...Pleased To Meet You
Hello I'm Flunky Girdle Tushie...Pleased To Meet You This is a fun activity that actually promotes networking....if you can stop laughing long enough. It's a fun little "respite" to peg out your giggle meter.... I've tried this in lots of...
How I Increased my site traffic by 75% in 30 days
1. Page Title – Google likes a good page name. If you look at the top ten listing for any search term you will see that the name of the page is often more important than the domain name. The page name is the unique factor that will prompt web...
One Way Linking Campaigns II
We have been discussing trips & tricks to generate one way incoming links into your site. To read the first part of this article read one way incoming links generation. Then there is a way to generate links with the content that you have not as yet...
Publish a blog and boost your web traffic
Bloggers were recently name people of the year by time magazine. Blog are one of the hottest tools around that you can use to increase traffic to your website. Here are a few tips to get you started. 1. You don’t need to pay just use one of the...
The #1 Secret For Building Website Traffic
The number one question among webmasters is "How can I increase the number of visitors to my website?". There are several ways, but adding content to your site is the most effect method there is. This article explains why and how to do it. Like all...
Tips For Successful Affiliate Marketing
Affiliate marketing can be an excellent resource for income. Whether it be part-time with a supplemental income or full-time with a large income flow is entirely your choice. It all depends on the time and effort you intend to commit as goes with...
What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire...
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RSS Works: Hard Metrics to Prove It
Copyright 2005 Rok Hrastnik
Marketers are constantly asking if RSS marketing works and if this can be proved.
It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.
I first presented this data at the Syndicate Conference in New York City, the first conference entirely devoted to RSS.
To make a point, we’ll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you the answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not.
1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE
RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS.
Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.
The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to the site. RSS users are actually clicking on RSS content!
Now, what is the “feed-to-side” CTR? It simply means that 23% of the end-users that subscribe to various feeds, clicked at least once on one of the content items in the feeds they are subscribed to.
2. CLICK-THROUGH RATES FROM CONTENT ITEM TO SITE: THE RSS SOLUTION VENDOR SIDE
Considering the different RSS metrics systems and the fact that no marketing tool whatsoever can be measured 100% precisely from the outside tracking service side, seeing stats from RSS solutions vendors is important as well.
On this end, some basic stats were supplied from SimpleFeed [http://www.simplefeed.com], the providers of one of the more advanced RSS marketing
solutions.
The stats are based on an app. 10,000 end-user sample, 30 day average and 4 months of data.
They are seeing a 6.8% average CTR from content item [individual content item in an RSS feed] to site and a 150% [1.5 clicks] average CTR from feed to site within 30 days.
3. SUBSCRIPTIONS AND CLICK-THROUGH RATES: THE MARKETER/PUBLISHER SIDE
And finally, let's take a look at the stats from the publisher/marketer point of view.
Lockergnome.com is one of the most popular tech sites on the internet.
Although they are serving a more tech savvy audience, Lockergnome is an excellent example of the results you can ultimately hope to achieve using RSS.
First of all, they are seeing a ration of 5:1 in favor of the number of RSS subscribers against e-mail subscribers, and even more interesting, a 500% better clickthrough ratio with RSS than with e-mail.
4. SEARCH ENGINE VISIBILITY
The BTI Group is a smaller VoIP provider and, through their high ranking blogsite [http://blog.btigroup.com/], the proof that RSS works for search engine positioning.
Here are just some of their achievements, as a result of their RSS marketing activities …
a] 120 page-one search results on important industry search terms
#1 Voip vs traditional phone system
#1 VoIP solution provider
#2 VoIP small business
#2 VoIP architecture
#5 VoIP phone equipment
#6 VoIP benefits
#7 VoIP Small Business costs
b] A 75% increase in traffic to the corporate website
c] BTI’s link popularity jumped from 164 in June 2003 to 1312 in December 2004 to 1405 in February 2005
OVERVIEW
These metrics clearly show that RSS works for marketers and publishers.
This data alone, also considering that RSS clearly gets 100% of your content delivered and actually provides you with an abundance of new marketing opportunities, such as podcasting, should be enough to make you do something about RSS now.
About the Author
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa7
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